SNOW IS ONLY FROZEN WATER
Let’s face it, Jack is an all-round superstar. Not only did he invent the wetsuit, but he blazed a trail on the snow too, bringing neoprene to the slopes in the 70’s and brightening up snowboarding action in the 80’s. “Snow is only frozen water.” He said that back in the day, and he’s not wrong. Since then, O’Neill’s mission has been to be the most authentic, progressive & distinctive brand in the worlds of surf & snow. Being famous for winter is as important to us as it is for summer. Seriously, when it’s way too cold to surf, what you gonna do? “It’s always summer on the inside.” Jack O’Neill said that too, and in simple terms, we need to stay warm. Getting a bit more technical, amongst the ongoing innovations in all-weather fabric technologies and garment construction, we have built an exclusive warmth retention liner that keeps you significantly warmer than a standard liner - even in the coldest conditions - while keeping the natural softness and comfort of the fabric. It’s called O’Neill Firewall Magma - another first from O’Neill. Sounds complicated, but like the whole reason for the wetsuit (so we could surf for longer), we’re all about bringing that whole attitude to winter and staying on the slopes for as long as possible without freezing our nuts off. It’s mountain performance meets our Californian Roots. O’Neill Premium Quality Snow Outerwear - rider developed, rider proven - has outperformed, outworked and outlasted the competition for over 30 years.
CREATE YOUR OWN EPIC:
Jeremy Jones said that.
Imagine waking up next to a crystal blue mountain lake. Epic. Imagine mountains cascading all around and their peaks silhouetted at dawn. Epic. Get up and trail run to breakfast. Go cross country skiing, tobogganing, ice skating. Whatever you’re feeling. Trek around the lake at sunrise to do yoga, take it all in and be ready for anything. Epic.
As fall arrives, a brisk chill creeps into the mountain air, the days get shorter, the shadows get longer, and the weather’s unpredictable. The rain is gonna come, that’s for sure. But the next day’s a scorcher, so the open roads call with a sense of adventure. You jump in the truck and go anywhere with the ones that make you smile (and don’t smell). You’re in transit, so your wardrobe needs to be transitional. Fall means layering and comfort, and versatility to keep you warm, or dry, or cool. Fall means micro-climates and the fog blurring the view by the lake, or hiding under bridges from the latest downpour. But above the clouds, the sun is shining and it’s time to head to the peaks. Go cross country, pick up a map and stick in a pin. Throw away your weather app. If you want snow, you’ll find snow! Reach that natural high by exploring new places and trying new sports. Go back country, but make sure you’re covered and kitted out for performance and style to push yourself to your pinnacle. Stand out on the slopes in high-energy colors to match the vitality of your own free spirit, and never take yourself too seriously. Falling over is fine too! And remember, you’re never too old for snowball fights!
Living an active life in the mountains brings a new adventure every day. With amazing trails all around, and peaks just as plentiful, it’s inspiring to be in places that possess so much epic magic. With adventure around every corner, nature calls you to create your own epic.