(Chattanooga, TN – January 1, 2017) – Sockwell, the leading manufacturer of solution-based socks in lifestyle looks, including Graduated Compression, Relaxed Fit/Diabetic-Friendly, and Plantar Fasciitis Relief among others, is launching a brand new line of technical socks in fall 2017 designed with the outdoor enthusiast in mind.
Sockwell’s new Summit Series offers firm support and stabilization and knit with natural, high-performance yarns and state-of-the-art knitting technology. This series is designed to provide the maximum performance and wellness benefits with features that help promote circulation, minimize swelling, reduce fatigue, promote natural shock absorption, and are blister resistant for enhanced all-day comfort. The firm compression of these socks is ideal for a variety of outdoor activities, including walking, hiking, trail running and mountain biking as they help support the plantar and the achilles tendon and help minimize inflammation and fatigue.
The Summit Series, coming to a store near you Fall 2017, will be available in micro, quarter and three-quarter crew options for men and women, each of which feature enhanced cushioning at the heel and a firm stabilizer plantar brace, making them the perfect socks for the beginner to seasoned hiker. This new collection is designed in vibrant and colorful patterns with our signature high-performance yarn blend, Lambswool/Alpaca, which offers natural moisture management, odor control, and helps prevents blisters.
“For the Summit Series, we have incorporated visual color and pattern to show the knitting technology that wraps the arch and ankle with the ultimate 360-degree support. This maximum/ firm yet flexible compression is what creates the stabilizing and anti-fatigue features of this series,” said Mercedes Marchand, VP of Deisgn & Merchandising at Sockwell.
All Sockwell socks are crafted in the USA using state-of-the-art manufacturing equipment in world-class American knitting mills. The company is committed to reviving the American Textile Industry and support local economies while managing our carbon footprint. Sockwell’s HomeGrown Wool Initiative supports American sheep farmers, helping create a market for wool sheared from free-grazing Rambouillet merino sheep that produce beautiful, fine-micron wool here at home.
“At Sockwell, we use only the finest raw material in creating our proprietary custom made yarns,” said Thomas Lee, Co-Founder. “Our wool quality is finer than that used by most other sock manufacturers and evidences itself in the exceptional hand our socks offer.”
To learn more about the Summit Series and other Sockwell products, visit sockwell.us.com or visit sockwell.us.com/retailers to find a retailer near you. Connect with Sockwell on Facebook, Twitter and Instagram to get the latest updates, specials and promotions throughout the year.
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Sockwell - Feel Better in Style
Sockwell is reinventing the therapeutic sock, with a lifestyle look. We offer compression and relaxed fit diabetic socks with modern styles and colors, so you can feel better in style. All Sockwell series are crafted in the USA, of homegrown, fine merino wool (cashmerino) with rayon from bamboo or alpaca. Our signature fiber blends balance, durability, and thermoregulation with environmental friendliness. Our Graduated Compression socks energize your step, promote circulation, minimize swelling, reduce fatigue, and speed up recovery – in patterns and colors that look great in the process. Or, if you have sensitive feet, our Relaxed Fit Diabetic-Friendly series offers non-binding, gentle pampering and protection. Connect with Sockwell on Facebook, Twitter, Instagram, and sign up online for e-newsletter updates, promotions and more. Learn more by visiting www.sockwell.us.com or by calling 423.643.0821.