2017 Surf Expo January

IceMule Coolers Releases One Tough Beach Tote

Contact: Shelly Smith
Darby Communications
shelly@darbycommunications.com
828.254.0914 o

IceMule Coolers Releases One Tough Beach Tote

January 23, 2017 – St. Augustine, FL – IceMule Coolers introduces the ultimate beach tote. Built more like a rugged technical pack than a regular beach tote, the IceMule Cooler Tote has a heavy-duty canvas exterior mirrored by a tough, high-density nylon interior – and it includes a specially-sized 9L IceMule cooler, perfect for a 6-pack or a couple of bottles of wine plus ice.

“We heard a demand for a tote that performs in more ways than just one,” says IceMule Founder and CEO James Collie. “A tote that will keep ice and drinks cold for 24+ hours, plus has plenty of room for other essentials.”

The IceMule Tote’s spacious interior includes two collapsible walls that cradle the 9L IceMule Cooler in the center, leaving  plenty of room for 2 beach towels. Additionally, the Tote includes seven pockets to hold beach day necessities such as sun tan lotion, a tablet or a paperback book. Two of the pockets at the top of the Tote are zippered to keep valuables from getting lost or covered in sand. 

The IceMule Cooler Tote will debut at Surf Expo in Orlando, Florida on January 26-28 at booth # 1530, and will be available at select retailers nationwide and online at www.icemulecooler.com in February 2017. MSRP: $ 149.95.

About IceMule Coolers
Born along the Florida coast, IceMule Coolers allow you to enjoy a cold beverage in the outdoors without constraint. Whether it’s deep into a bay on a paddle board or on top of a mountain, IceMule Coolers combines the portability of a backpack with the performance of a hard cooler in a simple yet superior quality design. IceMule Coolers were made for a simple reason – wherever you go, your cooler should go. Learn more at www.icemulecooler.com