ROCKFORD, MI (June 15, 2016)—Sebago is excited to announce the launch of its new Litesides Collection; a range of lightweight, comfort shoes Spring/Summer 2017. Responding to the trends towards ultra-lightweight products and the athleisure categoy, this new collection meets the needs of an active lifestyle and is available for men and women.
Inspired by the brand’s iconic silhouette, the Docksides® boat shoe, the Litesides Collection offers similar silhouettes including two-eye and slip-on versions, that are 30% lighter than authentic Docksides®.
They come in a range of soft leathers that are steady on your feet featuring an anatomical, cushioned footbed with padded heel cup and channel-siped sole with non-marking rubber for added traction. Colors for both men and women include red, blue, grey, medium brown and navy leathers.
“With lightweight footwear continuing to trend strong,” says John, Estes, 0VP and GM of Sebago, “Litesides offer the function, comfort and style our consumers are looking for on the deck and the dock.”
To learn more about Sebago,visit: www.sebago.com.
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About Sebago®
Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.
About Wolverine Worldwide
With a commitment to service and product excellence, Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Hush Puppies®, HYTEST®, Keds®, Merrell®, Saucony®, Sebago®, Soft Style®, Sperry Top-Sider®, Stride Rite® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands Cat® and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in 190 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com
Contact:
Alyson Roy
AMP3 PR
646-827-9594
alyson@AMP3pr.com