New technology prevents premature and unpredictable wilting, increasing flower quality throughout supply chain.
WALTERBORO, S.C. – October 18, 2017 – Floralife, a worldwide leader in postharvest flower care and handling, introduces Floralife® Hydrate Hydrangea, a product specifically formulated to hydrate and condition hydrangea crops post harvest and after a period of dry storage.
Floralife® Hydrate Hydrangea increases flower quality throughout the supply chain to consistently result in better vase-life performance. Using new technology to enhance the flow of liquid through the flower stems, Floralife® Hydrate Hydrangea provides long-lasting hydration and prevents premature and unpredictable wilting.
“Hydrangeas have always been considered a difficult-to-hydrate crop, from farm to consumer,” said Sharon Mikulinski, global marketing manager, Floralife. “By combining recent breakthrough Floralife technology and our ‘follow the flowers’ strategy, we have developed a product to specifically address the hydration issues inside the global hydrangea supply chain.”
Created for use by growers, as well as wholesalers and bouquet houses, Floralife® Hydrate Hydrangea is effective at room temperature and in storage coolers. Growers are able to increase quality, maximize yields and capitalize on investment using Floralife® Hydrate Hydrangea. Wholesalers and bouquet houses benefit with continued improvements in quality and hydration, as well as a reduction in waste, that lowers costs and ultimately provides higher profit levels at point of sale.
The technology behind Floralife® Hydrate Hydrangea works by improving water uptake and promoting cleaner hydration solutions to reduce stem blockage. The product prepares hydrangeas for safe dry shipment and helps to reduce flower scrap.
Floralife® Hydrate Hydrangea joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife products provide an ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, including final food solutions for nourishment and conditioning.
For more information on Floralife products and its new Floralife® Hydrate Hydrangea, contact Sharon Mikulinski, global marketing manager at smikulinski@smithersoasis.com or +32 473 72 05 28. www.floralife.com.
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