Innovative Express technology allows growers to ship, store and sell with only the harvest cut, saving money and reducing labor costs.
WALTERBORO, S.C. – October 18, 2017 – Floralife, a worldwide leader in postharvest flower care and handling, introduces Floralife® Express Clear 100. This innovative hydration and treatment solution allows fresh-cut flowers to become fully hydrated without having to recut stems. The premium solution is formulated to keep fresh-cut flowers looking fresh, increasing longevity and improving quality.
Developed for growers, Floralife® Express Clear 100 gives farms the ability to sell the length that is harvested, without the need to recut dry stored flowers a second or third time to rehydrate, saving money and reducing labor costs. The technology ultimately leads to increased sales.
Since flowers can ship, store and sell with their stems at harvest length, there is a reduction in product loss, waste management, equipment maintenance, production space and handling. Less handling of the flowers also reduces stress and mechanical damage on the flower, limiting the chance for pathogens to be introduced.
“Floralife® Express Clear 100 allows growers to cut time instead of flowers,” said Sharon Mikulinski, global marketing manager, Floralife. “The technology reduces costs and saves money without compromising quality or customer satisfaction.”
Floralife® Express Clear 100 is available in a range of sizes from 1-gallon (4-liter) jugs and 5-gallon (19-liter) pails to 30-gallon (114-liter) drums and 264-gallon (1,000-liter) totes. Appropriate for use with all flower and foliage types, the solution is formulated to promote immediate uptake for hydration and are proven to increase longevity in certain flower varieties. Floralife® Express Clear 100 encourages uniform bud opening during vase phase.
Appropriate for repeated use up to seven days, the formulation promotes a lower pH and increases speed of hydration.
For additional information and a free sample of Floralife® Express Clear 100, visit: http://oasisfloralife.com/express-clear-100/or contact: Sharon Mikulinski at smikulinski@smithersoasis.com or +32 473 72 05 28.
Floralife® Express Clear 100 joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife products provide an ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, including final food solutions for nourishment and conditioning.
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Rosemarie Ascherl
Rosemarie@NMVStrategies.com
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