Sun Pacific’s popular kid-friendly produce brands debut new packaging for the holiday season
NEW ORLEANS (October 17, 2017) – Cuties clementines, parents’ most preferred produce brand[1], and Mighties kiwi are helping families make healthier holiday snack choices with new seasonal packaging, hitting stores this November through the new year.
The 5-pound boxes and display cartons feature the brand’s lovable characters, Lil’ Zipper and Fuzzy, in Santa-themed hats and a snowy backdrop. According to Howard Nager, VP of Business Development for Sun Pacific, the grower and shipper of Cuties and Mighties, the packaging is part of a global marketing strategy to encourage kids and families to make smart snack choices.
“The start of Cuties season always coincides with the holidays, a time when families are on-the-go more than ever. Cuties and Mighties are a naturally sweet, delicious and healthy snack that kids and adults of all ages can enjoy. There’s no better way to enjoy the season and guarantee your family, friends and guests get the vitamins and nutrients they need.”
Cuties and Mighties holiday boxes and display cartons will be shipped to Sun Pacific retailers across the country beginning the third week of November and available throughout December. Produce managers are also encouraged to use holiday display bases and a themed cutout of Lil’ Zipper in stores.
Attendees at the Produce Marketing Association’s Fresh Summit in New Orleans, October 19-21, can preview Cuties and Mighties holiday-themed packaging at the Just 4 Kids Fresh Ideas showcase in the Hall D lobby, near the main entrance of the Expo floor.
For more information, visit Sun Pacific’s booth (#4569) at the PMA Fresh Summit or visit MightiesKiwi.com and CutiesCitrus.com to locate participating retailers.
Cuties return to stores mid-November.
ABOUT SUN PACIFIC
Founded in 1969, Sun Pacific® is a leading California grower, packer, and shipper of fruit with more than 75 million boxes of the highest quality fresh fruit sold each year. Sun Pacific is the owner of America’s most preferred brand of mandarins, Cuties®, and the largest kiwi fruit grower with the number one kiwi brand in North America, Mighties®. They are also the largest navel orange grower/shipper in California, with exceptional brands such Sun Pacific® California Navel Oranges and Vintage Sweets® and known for outstanding table grapes under Air Chief®. For more information, visit www.sunpacific.com.
[1] Parents’ Top 50 Brand List 2017, Smarty Pants 2017 Brand Love Study. https://www.asksmartypants.com/syndicated-products