BERKELEY, CA (March 8, 2017) – REBBL®, maker of organic coconut-milk Elixirs and Proteins, has introduced three new flavors to its award winning line of soulfully crafted drinks blended with super-herbs including adaptogens, one of the hottest consumer trends of 2017. The new products will be available beginning this month. REBBL will debut them alongside its complete line of eight Elixirs and three Proteins at Natural Products Expo West in Anaheim, CA March 10-12.
Each of the new flavors brings REBBL’s unique blend of Righteous Plant Alchemy TM into the bottle and highlights the benefits of the latest trends in wellness. Well + Good included inflammation-fighting foods, such as turmeric, and hyper-functional beverages among its top trends for 2017. MindBodyGreen called adaptogens “the hottest new buzzword in health.” Nutrition Business Journal reports that 36% of consumers prefer plant-based milks, and Lux Research predicts that plant-based protein could represent one-third of overall protein by 2054.
REBBL’s new flavors include:
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Reishi Cold-Brew delivers unusually smooth cold-brew coffee in a creamy blend with 7 grams of coconut MCTs for energy and metabolism and no added sugars. Reishi mushroom is believed to help support healthy immune function and healthy aging.
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Turmeric Lemon Tart celebrates the golden super root turmeric in creamy, delectable coconut-milk with lemon and a touch of organic honey from wild-harvested rainforest bees. Each bottle includes 1,800MG of turmeric root, reported to support joint health, cognitive function and digestive wellness.
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Cold-Brew Protein delivers 12 grams of plant protein from pea and sunflower in creamy coconut-milk with smooth cold-brew coffee. This powerhouse includes super herb support from maca, ashwagandha and reishi, a blend believed to enhance endurance and recovery.
Chief Innovation Officer Palo Hawken expertly crafts each REBBL by blending Roots, Extracts, Berries, Barks, and Leaves into creamy, indulgent beverages with vibrant flavors that deliver your daily dose of exceptional goodness. According to notable nutrition expert Ashley Koff RD: “Better nutrition doesn't happen in one meal once a month, and the same goes for the benefits of adaptogens. To get better results, make better choices more often. This can include upgrading your favorite beverages (coffee, tea, protein smoothies, chocolate milk) to adaptogen-fueled versions like those from REBBL, which can be found in the refrigerated section of your grocery store.”
As the popularity of plant-based beverages and adaptogenic herbs continues to rise, REBBL has more than doubled annual revenue and ranks as the #1 functional beverage sold in natural grocery stores nationwide, according to data from SPINS. REBBL is now sold in more than 3,000 stores. In December 2016, REBBL announced a $10 million investment. That round followed a $4 million investment in late 2015.
“REBBL has the perfect mix of an incredible product, a critical purpose and a passionate team with rich experience in natural foods and beverages. I feel so much gratitude to be a part of the success of a brand that’s bringing health to people while improving the lives of its suppliers around the world through ethically sourcing ingredients. REBBL is about so much more than making nourishing drinks; it’s about supporting economic social justice. With every product we launch we constantly ask ourselves if we are doing enough to improve lives and fulfill our greater purpose,” explained CEO Sheryl O’Loughlin.
REBBL has a unique partnership with Not For Sale. Together, they work to reinvent the supply chain status quo with a goal of responsibly sourcing each of REBBL’s ingredients while furthering Not For Sale’s mission to eradicate human trafficking. Every bottle of REBBL purchased directly contributes to Not For Sale’s efforts.
All REBBL drinks are certified organic, soy and dairy free, gluten free and made without cane sugar, carrageenan, thickeners, gums, natural flavors or agave.
To learn more, visit rebbl.co and follow us on Facebook, Twitter and Instagram.
About REBBL
Awarded BevNET’s Best New Product of 2016 and Best Functional Beverage of 2015, REBBL is a celebration of the traditional super-herb wisdoms refined over millennia, which are only now being openly shared, studied and embraced globally. Thousands of years of collective intelligence are captured in every bottle to deliver you pure, potent, delicious good health. Every bottle of REBBL is certified organic, GMO free, super-herbed, and free of artificial flavors or thickeners.
REBBL partners with Not For Sale, with a goal to eradicate human trafficking, and donates 2.5% of net revenue from the sale of every bottle to Not For Sale to support efforts to rehabilitate people who have been trafficked. REBBL also works with its growers to support their livelihood, so the grower communities are not vulnerable to trafficking. REBBL is in the process of becoming a Certified B Corporation, a process expected to be completed by the end of 2017.
Media Contact:
Carrie Kocik
REBBL Public Relations
(617) 694-5971
carriekocik@gmail.com