Frieda’s to showcase jackfruit selling solutions at PMA Fresh Summit

The specialty produce company brings new produce ideas to the table

Los Alamitos, CA (October 3, 2017) – Frieda’s Specialty Produce is bringing innovation to the table at PMA Fresh Summit booth 1207 with a complete line of jackfruit selling solutions.

“At Frieda’s, we know jack…fruit, and we know how to make it sell at retail,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “Jackfruit has become one of the most asked about and sought-after tropical fruits, a natural star for your tropical program. There’s no better time to talk to us about jackfruit and our full line of tropical fruits than at PMA Fresh Summit.”

Frieda’s offers two jackfruit selling solutions: An extra-large informational ElastiTag® for whole jackfruits, and a how-to sticker for retailers to apply to fresh-cut overwrap pieces in store. Both labels feature an image of the fruit’s interior and step-by-step guide on how to enjoy the fruit at home.

Pull up a chair at booth 1207 or call a Frieda’s account manager today to learn more about the company’s fresh brand, shopper-friendly packaging, and unique product mix that makes life a lot sweeter for retailers, wholesalers, and foodservice providers everywhere.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit, to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

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