Watsonville, CA (September 18, 2017): Well•Pict Berries is excited to announce the recent expansion of the Well•Pict Berry Academy!
The Well•Pict Berry Academy is designed to be a crash course on the science and history behind the Well•Pict Berries brand, enabling retailers and their store teams to be better informed on the unique qualities of Well•Pict Berries. Now, Well•Pict Berries is providing retailers with even more invaluable knowledge on how to expertly grade these unique berries by introducing the “Expand the Spec” and “Berry Merchandising Tips” educational videos to the already robust series!
Now comprised of a six-part video series, each visually entertaining video is around 3 minutes in length, so they’re easy to watch and learn from. The recently expanded Well•Pict Berry Academy now covers topics ranging from cold chain management, organics, and Well•Pict Berries’ patented, proprietary nature to tips on expanding the “spec” and expert merchandising strategies, all in an effort to support our valued retailers at the store level.
It’s well known in the industry that WellPict Berries are bred to be a darker, softer, sweeter berry at delivery than the competition — which is what consumers want! But Well•Pict recognizes that this can also be a challenge for retailers, and the Berry Academy is structured to decrease any confusion for retailers when receiving a shipment of premium WellPict Berries.
Together, the Well•Pict Berry Academy video series and “Expand the Spec” Inspection Chart help to educate inspectors on the specifics regarding the unique qualities of Well•Pict Berries, ultimately minimizing waste and increasing profits across the board, for everyone! Order your free “Expand the Spec” Clipboard today by visiting wellpict.com/retailer/academy/
Upon completion of the Well•Pict Berry Academy video series, retailers can take a short test and print out their very own Certificate of Completion from the Berry Academy to hang in their office!
The WellPict Academy Video Series can be found at the WellPict Berries YouTube channel, or by visiting our website at wellpict.com. Check out the WellPict “Expand the Spec” Inspection Chart for yourself at PMA Fresh Summit Booth #2844!