NEW YORK CITY (August 14, 2017) – Attention all siesta sisters: 41 Winks’ new eye mask collection is about to add some style to your snooze. The 41 Winks creative dream team, Olivia White and Morgan Hoffman, is putting a sassy spin on every girl’s sleep essential with its new BLOCK OUT THE HATERS and DISCO NAP eye masks. The Fall 2017 Eye Mask Collection is available in Bailey Cotton Sateen (a must-have design unique to 41 Winks), as well as 41 Winks’ coveted velvet fabric in two new colorways: Bubblegum and Lilac. The eye masks also feature a glimmery gold, foiled-stamped font that is sure to make a statement.
41 Winks’ inspiration for its Fall 2017 Eye Mask Collection stems from its mission to create fun and colorful products that encourage and celebrate self-expressive and bold women. Slip on the DISCO NAP eye mask and recharge before a 70s disco dance party with your gal pals, or escape from the airplane bustle with the BLOCK OUT THE HATERS eye mask. "[I’m] obsessed with my block out the haters eye mask. Can't travel without it. It's super comfortable and fun!" says Michelle, a 41 Winks customer, in her online product review. 41 Winks is on a quest to revitalize bed accessories because who says you can’t be fabulous while you dream?
41 Winks’ empowering vibes go far beyond its customers’ nightstands: it gives back to the girl gang, too. The debut of its new eye mask collection also marks the launch of 41 Winks’ partnership with I AM THAT GIRL,( www.IAMTHATGIRL.com) a nonprofit dedicated to fostering self-love and a sense of community for young girls. 41 Winks will be donating 4.1% of profits from its Fall 2017 Eye Mask Collection to I AM THAT GIRL in an effort to further the importance of self-expression and all around GIRL POWER.
The Fall 2017 Eye Mask Collection will make its debut on August 20th at the NY NOW trade show, and will be available on the 41 Winks website starting on August 28th. “It's so exciting for us to create such a fun new collection that not only emphasizes girl power but also gives back to a partner that is furthering the same mission,” says CEO and Creative Director of 41 Winks, Olivia White.
ABOUT 41 WINKS
41 Winks crafts and curates fun and colorful bed accessories. It’s inspired by women who stand for independence, self-expression, empowerment, creativity, dancing and girl power. To forward its mission of celebrating, encouraging and supporting women, 41 Winks teams up with exceptional partners who help women become more confident and expressive in their worlds. Visit the store at 41winks.com, and for further information on the brand please contact Morgan Hoffman at mhoffman@41winks.com.
WINK @ US ;)
Email: press@41winks.com
Instagram: @41winks
Facebook: facebook.co