CrystalsForNails.com
Swarovski Authorized Reseller
PRESS INFORMATION
CRYSTALSFORNAILS.COM: EVERY YEAR BIGGER, BETTER AND AHEAD OF THE CURVE
Excitement for crystal nail art from beauty professionals has helped shape CrystalsForNails.com into the beauty industry’s premiere resource for Swarovski® crystal since the company’s debut at Cosmoprof North America just three short years ago.
In 2014, CrystalsForNails.com gave away packages of Swarovski® crystals, hosted Crystal Culture Stylist Yuriko Hoshina to educate professionals, pampered attendees with a sparkling mini manicure and spent their first Cosmoprof North America (CPNA) listening to visitors’ wish list of product options and services. When they returned in 2015 it was bigger and even better with Swarovski® Authorized Instructors Gina Silvestro and Kellie DeFries appearing in the larger and freshly branded booth space. CPNA 2015 was also the debut of the new branding, new packaging and new display solutions. Thanks to the real conversations exchanged during these first appearances at the show, CrystalsForNails.com has been able to strengthen their offerings and grow exponentially.
This year, the booth at CPNA is upgraded again to hold new product and provide more meeting space. CrystalsForNails.com will be presenting several educational demonstrations in booth #50459. Gina Silvestro and her team of Crystal Culture stylists will educate and inspire attendees to confidently use world renowned Swarovski® crystal in nail art designs.
New Swarovski® Products and Colors
CrystalsForNails.com helped launch Swarovski® crystals into the beauty market through an extensive small-quantity repackaging program. CrystalsForNails.com selected the top 30 colors, the three most desired sizes for trends in cities across the country and the most versatile crystal shapes and presented them to the industry as a suggested starting point. But, beyond these basics that other sources may stop at, CrystalsForNails.com is the only repackaging partner to give you access to the entire Swarovski® crystal collection, including the latest crystal colors and effects like sheer iridescent shimmer and metallics; new Skull flat back shape; and, the exclusive debut of textural Crystalpixie™ Petite and new Crystalpixie™ Edge.
New Displays
Reimagined for 2017, our new merchandising options include a new floor fixture and countertop displays with expanded options for a customized presentation to suit your brand and customer base. These displays are eye-catching with clear product focus and visual identity and prominently feature the Swarovski® assurance of quality. They are easy to set up and easy to update with changing color trends.
New Partner
CrystalsForNails.com is proud to announce a new partnership with PAVÉ Nails to head up the professional distribution of their crystal stamping templates offered with Swarovski® crystals, “a patent pending method to making crystal nail designs quickly and easily!” This program is created and designed for the beauty business-to-business supplier. The growing prominence of CrystalsForNails.com in the beauty market is due to a 20-year history of successful partnership with the Swarovski® brand family, a shared passion for innovation in the beauty industry and beyond, and excellence in customer care.
CrystalsForNails.com
CrystalsForNails.com by Rhinestones Unlimited is the beauty distributor’s complete source for Swarovski® crystals for nail art. As a Swarovski® Authorized Reseller and a lead packaging partner of Swarovski® North America, we provide solutions to educate, equip and inspire your salons and nail technicians so they can confidently give their customer the unsurpassed quality and unmatched brilliance of Swarovski® crystal.
As a packaging partner of Swarovski® North America, we provide our customers customization and access to the entire Swarovski® crystal collection with thousands of styles and hundreds of colors to create with. Through small quantity repackaging options and no order minimums, we bring convenience and accessibility to a premium product, allowing both distributor and beauty professional to stay on top of the changing nail art trends.
The CrystalsForNails.com website provides solutions to educate, equip and inspire your salons and nail technicians, so they can apply the unmatched brilliance of Swarovski® crystal with confidence.
CrystalsForNails.com is presented by Rhinestones Unlimited, a family company based in Minneapolis, Minnesota, who is proud to celebrate 20 years in business as a leading crystal distributor and an industry influencer.
Swarovski® Crystals
Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognized for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewelry, accessories, interior design and lighting industries across the globe.
Available in myriad colors, effects, shapes, and sizes, crystals from Swarovski® offer designers a fabulous palette of inspiration and are produced according to the innovative, lead-free* Advanced Crystal standard. Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish. They can be recognized by the ‘MADE WITH SWAROVSKI® CRYSTALS’ seal, which serves as a certificate of authenticity that identifies products made with genuine Swarovski® crystals.
A family-owned company for more than 100 years, with values rooted in integrity, respect and excellence, Swarovski® is noted as much for its ethics in business as for its contemporary artistry and innovative flair.
* Crystal glass and all other materials containing 0.009% lead or less.
For further information and PR material, please contact:
CrystalsForNails.com by Rhinestones Unlimited
Angela Peery
apeery@RhinestonesUnlimited.com
952.848.0133
www.CrystalsForNails.com