2017 Hospitality Design

Séura Introduces +Color™ Capability for Lighted Mirrors

Séura Introduces +Color Capability for Lighted Mirrors

Industry-first Innovation Adds Color Option for Designers

Green Bay, Wis.—Séura, an award-winning manufacturer of TV Mirrors, Outdoor TVs, Indoor Waterproof TVs and Lighted Mirrors, is introducing a revolutionary capability that allows designers the opportunity to add accent colors to lighted mirrors. The new offering, named +Color, was created to provide an opportunity for designers to use lighted mirrors as a fully-integrated part of their customers’ overarching color palette and brand identity.

“Color selection is a fundamental consideration when designing a space, and we understand that the success of a design will be determined by the way light and colors interact,” said Gretchen Gilbertson, Séura CEO. “With our +Color lighted mirrors, designers have a new avenue to complement all color combinations in a space including paint, furniture and finishes.”

Séura’s +Color capability is first-in-kind in the lighted mirror category. The proprietary +Color process couples Séura’s Computer Numeric Control (CNC) etching capability with the precise application of water-based color coatings. The etching and color is applied to the reverse side of lighted mirror designs, leaving the front of the glass smooth and pristine. Unlike color LEDs, +Color offers designers the ability to accurately match colors and apply in exact etched patterns.

“+Color offers an intriguing and distinctive custom accent that accentuates and enhances material color elements in a space,” Gilbertson said. “Designers can use this capability to accent vanity mirrors, illuminated wayfinding signage and even larger, mural-style feature pieces.”

Séura will be debuting Lighted Mirrors +Color at HD Expo in Las Vegas from May 3-5 at booth 2437. For more information about Séura, visit www.seura.com.