2017 Hospitality Design

Northland Furniture Announces Rebrand and Launch of New Website


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(Bend, OR.) February 15, 2017 —  
Pacific Northwest-based furniture manufacturer, Northland Furniture, announces a rebrand and launches a new website. After more than 40 years, Northland continues its tradition of building custom, high-quality furniture in the USA. The company’s rebrand and website combine Northland’s timeless craftsmanship with today’s modern sensibilities. Northland partnered with Savy Agency, a Bend, Oregon-based digital marketing agency, on the rebrand.

 

“We understand our customers are busy and expect a more optimized, seamless experience, whether they are looking for senior living, hospitality, or student housing furniture,” says Micelle Fish, Marketing Manager at Northland.  


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The Northland rebrand features a new contemporary logo, a shortened name, “Northland,” and an all-new on and offline presence. The new website is fully responsive and offers a more refined experience when browsing on mobile devices.

 

“We believe a strong online presence is a powerful component for furniture manufacturers to reach their customers,” says Christina Brown, Creative Director at Savy Agency. “Our goal is to amplify Northland’s brand by creating an on and offline experience that speaks to the unique needs of their market. The rebrand and website create this experience for Northland’s customers.

 

About Northland Furniture:

Northland crafts commercial furniture for hospitality, dormitory facilities and senior living communities at its 40,000 square foot manufacturing facility in Bend, Oregon. All of its furniture is proudly made in the USA from materials sourced in the Pacific Northwest. Northland has constructed quality, durable casegoods through local craftsmanship since 1976. For more information, visit www.northlandfurniture.com or call 800-497-7591.

 

About Savy Agency:

Savy Agency is a branding, web design and digital marketing agency in Bend, Oregon and Santa Barbara, California. Since 2007, Savy has shared a passion for branding and big ideas and translating them into engaging user experiences.

 

CONTACT: Michelle Fish

Northland Furniture

800-497-7591

michellef@northlandfurniture.com

northlandfurniture.com