Show daily advertising revenue typically comes from conference exhibitors seeking to stand out, promote new products and drive booth traffic. CustomNEWS recently took a different approach for a client. We turned our focus to selling ads to academic institutions seeking to promote fellowship programs and employment opportunities.
- Why? This conference doesn’t have a commercial exhibit. The focus is on residents, post-grads and the scientific presentations.
- What does the show daily offer? A captive audience at the conference, along with bonus digital distribution to the organization’s membership each day.
- Outcome? With our new focus, we exceeded our previous ad sales record for this show.
Holding a Job Fair?
Another client is adding a job fair to their conference agenda next year. In addition to publishing the job fair floor plan and articles on relevant topics for the job-seeker, an employment ad section will also be added to the show daily. This will help recruiters connect with attendees unable to meet them during the conference.
Learn More at IAEE
Stop by booth #1643 to discuss the many benefits of a show daily with Tim Mercer and Jenn Waters. Or contact CustomNEWS via email, info@showdailies.com.