a2z, Inc., exposition management and marketing solution provider to 1000+ events annually including more than 46% of the Top 250 Shows, announces the launch of the Strategic Analytics Report (StAR) for the trade show industry at the upcoming IAEE Expo! Expo! Annual Meeting and Exhibition in Anaheim, CA.
Available as a new module-based service on the a2zShow platform, StAR will provide show organizers key insights into the current health and future growth opportunities for their shows. This service will include an in-depth analysis of the exhibitor and attendee behavioral data along with a comprehensive review of the show's multi-year performance across a broad spectrum of parameters. StAR will enable show management teams to bridge the gap between demand and supply by tapping faster into high-potential emerging buyer trends while also addressing under-performing categories at their events.
"StAR is the logical next step in the evolution of a2z's long-standing consultative approach to customer service," said Rajiv Jain, CEO of a2z, "Based on solid, multi-dimensional data, this report will help our clients become agiler in adapting to the subtle yet precarious changing conditions affecting their trade shows. We are very excited about this new launch as StAR will make it easier for show organizers to accurately assess how their shows are really doing and take appropriate corrective or enterprising action in a timely manner."
a2z will be showcasing StAR along with its entire suite of innovative, award-winning solutions for expositions and conferences in booth #1249 at Expo! Expo! 2016.