A.C.T. Inc. dba EXPOCAD Acquires Advantage Media to create EXPOSNaP Sales, News & Promotions division
3/1/2016 AURORA, IL, ROSWELL, GA, LAS VEGAS, NV
EXPOCAD® by A.C.T. Inc. Announced the Acquisition of Advantage, Media LLC during EXHIBITORLIVE 2016, Las Vegas.
The acquisition will couple EXPOCAD’s leading-edge products with the sales and marketing experience of Advantage Media, LLC to create a new class of products and services business unit known as EXPOSNaP©. The EXPOSNaP© Team will work with show organizers and exhibitors to increase visibility utilizing marketing opportunities available in the EXPOCAD® suite of online responsive design products. The burden show organizers experience to help exhibitors help themselves is off loaded to the EXPOSNaP© team allowing show management to focus on exhibition floor space sales while eliminating time constraints and need for more manpower. The EXPOSNaP© team will be devoted to exhibitor & sponsorship marketing opportunities and will increase overall revenue.
"EXPOCAD’s continued global growth will be intensified by this acquisition" said Rich Stone, CEO of ACT/EXPOCAD. "We will leverage the over 10 years’ experience of Advantage Media by providing our customers with a dedicated, talented and established source for sales and marketing services. Advantage Media is the right fit for us in terms of expertise and corporate culture. We needed an organization that knows how to talk to exhibitors and be a proper extension of the show organizer’s team. We are looking forward to working together and delivering advanced value to our customers.”
"Given our close partnership, we have seen first hand the many benefits our relationship with EXPOCAD® brings. As the world's leading provider of exhibition software and proven technology leader, we look forward to the many opportunities ahead," said Jim Bauschka, Founder/Vice President of Sales, Advantage Media LLC. "We believe that as part of the EXPOCAD® team, we will be developing more innovative marketing programs and services. Together we expect to drive significantly higher valued opportunities for our customers around the world. We look forward to a smooth transition with a turnkey solution already in place."
Advantage Media will become an EXPOCAD® by A.C.T. Inc. business unit operating in Roswell, GA, a suburb of Atlanta. All current and ongoing contracts and efforts will be unaffected and supported through EXPOCAD® by A.C.T. Inc.
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For more information, contact Susie Wilson, Vice President of Marketing & Sales susie@expocad.com +1 630.896.2281
About EXPOCAD® by A.C.T. Inc.
EXPOCAD® continues to be the world leader in exhibition technology innovation. The company designs and provides software and services for trade, consumer, corporate & festival organizers from the smallest to the largest show organizers in the world. As a leader and originator of graphical exhibition management software, EXPOCAD® supplies the most comprehensive products for on-premise and cloud based computing. www.expocad.com
About Advantage Media, LLC
Advantage Media offers traditional and online marketing, sales solutions to enable show organizers to more rapidly and cost effectively increase revenue and provide winning solutions to their exhibitors. Advantage Media delivers on-line sponsored newsletters that generate attendee growth and excitement for upcoming tradeshows along with many other promotional services.
EXPOCAD® is a globally registered trademark of A.C.T. Inc. Aurora, IL USA. Est. 1986