Thousands of the beauty industry's biggest names and budding brands will gather in Las Vegas for one of North America's largest industry events. Nashville-based Zenagen will be among them.
PBA (Professional Beauty Association) Beauty Week, hosted by Cosmoprof, offers a unique opportunity for networking, education, and exposure to individuals and brands from all sectors of the beauty industry. Zenagen will be exhibiting at booth #29334 at Cosmoprof Las Vegas this year.
The week is truly comprehensive in scope. An attendee might celebrate top stylists at the North American Hairstyling Awards (NAHA) one day and discover new products and brands at the Cosmoprof Exhibition the next.
A thread that runs throughout the conference, however, is the uniquely entrepreneurial spirit of the industry. Whether through education, connection, or recognition, professionals at all levels stand to benefit from participation.
Zenagen was fortunate to gain a unique perspective on—and affirmation of—this fact at last year's event, when they were selected as a finalist at the inaugural Beauty Pitch. This represented a significant moment of growth and accomplishment for the brand.
Beauty Pitch, which kicks off PBA Beauty Week, provides industry entrepreneurs an opportunity to share their business concepts with an audience of mentors and investors. Because the event includes an industry audience, it's also an excellent chance to build brand recognition.
To be chosen as a finalist, Zenagen underwent a rigorous examination process designed to evaluate brands on revenue, growth, distribution, and innovation. Finalists were then able to pitch to billionaire entrepreneur Mark Cuban, John Paul DeJoria (Co-Founder and CEO of Paul Mitchell Systems), and other esteemed judges.
Being selected as a finalist marked Zenagen as one of the most promising and fastest-growing brands in the industry and earned them noteworthy coverage and expansion. But for Zenagen, that was just the beginning.
"Zenagen was recently named by Kline Research as a top beauty brand to watch based on revenue growth, and we could not have achieved that without the help of the Professional Beauty Association," confirms Zenagen CEO Jared Reynolds. "We look forward to a great round of high-growth brands that will present at this year's Beauty Pitch Event at Cosmoprof Las Vegas."
This year, Zenagen will build upon their previous success when they join over 1,000 exhibitors from 39 countries of origin at the Cosmoprof Exhibition. They will display both their existing product line and new products, to be debuted at the event. As over 30,000 beauty industry professionals are expected to attend, this marks an unprecedented moment of exposure for the brand.
Those attending the event can find Zenagen at Booth #29334. To learn more about PBA Beauty Week, visit Cosmoprof's website: www.cosmoprofnorthamerica.com.