New York, NY (March 18th, 2016) – Cosmoprof North America (CPNA) is thrilled to announce the return of Tones of Beauty, a curated section dedicated to the multicultural market, set to take place from July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas, NV. Furthermore, to support and engage communication for the multicultural segment of the market a top notch educational conference, will be organized to share stats and trends.
Tones of Beauty serves to showcase a select group of coveted and innovative multicultural brands across every major sector: Skin, Hair, Color, Fragrance and Men. Representing the next generation in multicultural beauty, companies such as A.J. Crimson and Mielle Organics, will be just a few of the lines represented at Cosmoprof North America in this section. To ensure successful program implementation and brand selection, CPNA will repeat its collaboration with renowned global beauty media group love, Aunt Bonnie whose Founder & Global CEO, Corey Huggins will be personally curating the program.
Cosmoprof North America is excited to expand the endless options for brands' success and interaction with attendees via an added program where a panel of multicultural guest experts will provide market stats advice during a session titled, "From Concept To Creative: How To Best Engage The Multicultural Beauty Market." Moderated by Ebony Fashion & Beauty Director, Marielle Bobo, the session will feature speakers Renae Bluitt, Founder and Editor-In-Chief of the In Her Shoes blog, and Carrie Mellage, Vice President of Consumer Products for Kline. This group will participate in a candid discussion of particular interest to brands, distributors, retailers and press, as well as other beauty executives interested in the market.
Hosted as part of the 14th edition of CPNA, this year's trade show is expected to continue to exceed expectations and welcome more than 1,000 exhibitors from 35+ countries with anticipated attendance of more than 30,000 industry professionals from 100+ countries.
"We pride ourselves on our ability to stay ahead of the curve and to transfer our in-depth knowledge of market projections to new programs that keep our industry competitive," said Daniela Ciocan, CPNA Marketing Director. "We are pleased to collaborate with love, Aunt Bonnie again for Tones of Beauty and look forward to a successful event this year and beyond."
"I'm thrilled to introduce to the world a handful of game-changing multicultural beauty brands that have been long deserving of Cosmoprof North America's expansive platform of leading industry players. Ethnic women spend in excess of $7.5 Billion dollars annually on beauty, making them one of the most significant & lucrative consumers in the marketplace," says Huggins.
Cosmoprof North America will take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas, NV. Registration to attend will open in April. For registration and show updates, please visit www.cosmoprofnorthamerica.com.