SEATTLE, WA 2.2.2016 House of Matriarch announces the launch of their High Perfumery collection at select Nordstrom department stores. The brand has launched four new perfumes in celebration of their Nordstrom partnership: Albatross, Trillium, Orca and Madrona. Known as "shared" fragrances, these perfumes are unisex and the natural essences impart enigmatic and sensual undertones.
“House of Matriarch is the most refreshing and magical brand I have worked with throughout my career,” said Tim Girvin, Brand Strategist for House of Matriarch. “We were thrilled to develop this exciting collaboration with Nordstrom after seeing such a demand from consumers who wanted natural fragrances available at luxury retailers.”
Founded in 2009, House of Matriarch draws inspiration from the “enchanted forest” of the Pacific Northwest, basing its brand heritage on the rich history of storytelling and enchantment. The brand’s fragrances are in a category all their own -- High Perfumery -- and incorporate the highest proportion of natural materials than any other luxury brand in distribution. This creative fragrance house prides itself on highlighting the mystical associations of rare ingredients used to formulate their fragrances, speaking the language of luxury and powerfully rendering and recalling the craft of the apothecary.
“House of Matriarch is proud to be a part of the natural fragrance movement,” says CEO and Resident “Nose” Christi Meshell. “I created this brand to help reconnect people to nature, to help them find pleasure and enjoyment, even magic. We were thrilled to be approached by Nordstrom, our collaboration with them is giving us the chance to share the magic with more and more people every day."
Meshell’s visionary versatility, as both CEO and Creatrix, allows her to develop a concept from initial inspiration through final display. Since childhood, a mystical heritage has evoked her lifelong study of natural correspondences, sacred cosmology and plant medicine, which is applied to the design and creation of each hand blended fragrance.
As a highly coveted Indie beauty brand that was named the Top Indie Fragrance House of 2013 by Cafleurebon and a finalist for CEW’s Indie Brand Beauty Award, House of Matriarch creates fragrances that are marvelously detailed by blending thousand-year-old practices with modernist appraisal while allowing each fragrance to be layered with other scents in the collection. Nordstrom currently offers nine fragrances, encompassing four new and five top selling scents: Orca, Trillium, Albatross, Madrona, Forbidden, Black No. 1, Devotion, Coco Blanc and Sex Magic. Within this collection, Coco Blanc, Forbidden and Orca are the three perfumes that are 100% natural.
The perfumes have received an incredible response so far, including immediate feedback from a new House of Matriarch fan, "Now this is something I would spend my money on! I love that this is an American Perfumery and they are natural and made in small batches. This is what we want. We love essential oils.”
Retail price: $39.00, 0.17 oz.; $330.00, 1.7 oz. Available at Select Nordstrom stores and the House of Matriarch website.
For additional information on House of Matriarch, please visit Facebook: House of Matriarch; Twitter: @HouseofMatriarc; and Instagram: @HouseofMatriarch.
About House of Matriarch:
House of Matriarch hearkens back to the mysteries of thousands of years of science, discovery and artful application, and gathering that legacy to a renewed modernist appraisal of the futurist art of high perfumery. Fragrance experts say that from each generation there emerges a Master Perfumer whose purpose is to revolutionize the craft as they translate the collective emotions, desires and dramas of their era into wearable art. Christi Meshell of House of Matriarch is that Perfumer. For additional information, please visit www.Matriarch.biz.