2016 Cosmoprof North America

PANASONIC INTRODUCES PROFESSIONAL SERIES OF TRIMMERS AND CLIPPERS, EXPANDING PRODUCT LINEUP INTO THE SALON PROFESSIONAL MARKET

Newark, NJ (June 2, 2016) – Panasonic Consumer Electronics Company today announced the introduction of two new clipper and trimmer tools expanding the line of award-winning consumer men’s trimmers and shavers into the professional market. The new ER-GB80-K Professional Series Hair Clipper and Trimmer and the ER-GP21-K Professional Series Hair Trimmer for Finishing and Detailing are designed for professional use in salons and barbershops. 

Panasonic’s cross-over into professional tools market follows over 60 successful years in the men’s consumer trimmer and shaver business.  Like Panasonic’s men’s consumer trimmers, the new Professional Series offers hair stylists and barbers tools with unique technology and outstanding craftsmanship.

The flagship Panasonic ER-GP80-K Professional Clipper and Trimmer is equipped with unique X-Taper Blades, designed for a clean, efficient cutting performance.  These blades are specially shaped to capture and cut hair that can often be missed by traditional trimmer blades.  And, blades are strengthened with combined Diamond Like Carbon (DLC) and Titanium Nitride (TiN) coatings to provide outstanding durability and a long-lasting sharp edge.  The ER-GP80-K uses a powerful 10,000 CPM Linear Motor that is enhanced with Constant Control, for consistent, powerful cutting even in varied hair densities.

The Professional ER-GP80-K can be used corded or cordless for maximum maneuverability and an ergonomic design provides long-lasting comfort for stylists.  A quick-adjust dial provides five trim settings and three included dual-edge comb attachments snap into place to further adjust cutting length for more personalized style. 

The Panasonic ER-GP21-K has been designed for finishing and detailed trimming.  The compact body fits easily into the hand and is lightweight for prolonged use.  Cordless operation ensures maximum maneuverability and closely spaced fixed and moving blades ensure clean, precise cutting and trimming.

Each of the new Professional Series of Clipper and Trimmer tools have been designed and crafted in Japan.  And, like the Panasonic line of consumer men’s shavers and trimmers, the Professional Series boast blades of outstanding quality which are forged based on ancient Japanese sword-making techniques.  Blades have been designed for durability, sharpness and precision- giving professionals the edge they need for clean, efficient cutting and a reliable performance.

The Panasonic ER-GP80-K Clipper and Trimmer and ER-GP21-K Clipper and Trimmer for Finishing and Detailing will be available at beauty supply stores nationwide in June.  For additional product information visit www.PanasonicProTrimmers.com.

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including LUMIX Digital Cameras, Camcorders, Blu-ray players, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ.  It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. To learn more about our products, visit panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

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Editorial Contacts
Lori Chiazzo (Panasonic)                       201-392-4178            lori.chiazzo@us.panasonic.com