Callas was introduced in 2003 by Rainbow Beauty Company, the CALLAS name is inspired by “Kallos” the Greek word for “beauty.” “The Beauty we are talking about, as Kallos, is not mainly what may first come to mind, that is the beauty of the human body with its erotic component. It is certainly also that, and eminently that, but not at all only that. Kallos Beauty is the Greek philosophy concept of Inspiring Harmony inciting the acquisition of more soul beauty, more body beauty, and the creation of more beauty in all aspects of life on the part of a person observing and enjoying existing harmony and beauty.” (From ethoplasin.net) Beauty is more than a pretty face and a beautiful body. It is one’s soul. CALLAS products personify the beauty inside to show your character. CALLAS redefines beauty in color cosmetics and beauty supplies.
Dearderm and SOC(Sence of Care) are Skincare products. Dearderm means “precious skin” and it was birthed through many thoughts and research of professionals associated with this industry who knew that the skin is a very valuable part of the human body. The questions such as, “How can we take good care of this precious skin so that we can maintain a healthy and beautiful skin?” and “Is there a way anybody can easily take care of their skin without investing a lot of time and money on expensive products?” are the focus in drafting and developing these products.