As Fire Prevention Month drew to a close, "Innovations with Ed Begley, Jr." on the Discovery Channel explored FireIce®, a powerful, environmentally-friendly fire prevention and extinguishing agent that gives first responders a tactical advantage to help save lives and protect assets, and can also help prevent fires before they start. Viewers will learn firsthand from a retired FDNY 9/11 Firefighter how FireIce® can significantly mitigate loss from a fire and why there is a growing shift in focus from extinguishment to prevention. First aired on October 25th at 7:30 am.