Back in 2013, when InGo was in Beta testing, Emerald Exposition’s International Contemporary Furniture Fair (ICFF) show organizers were looking for a way to revitalize their 25 year old Fair. Becoming increasingly frustrated with poorly performing traditional methods of capturing the attention of new prospects, the ICFF team knew social media was the logical answer. They turned to InGo and installed the first version of what is now the full InGo Software Suite.
InGo and ICFF just released a Joint Case Study which takes an in-depth look at how the team at ICFF utilized InGo to grow their show by double digits and expanded the event to twice the size it was in 2012, prior to InGo.
This rapid growth is the reason that ICFF has just been named one of the Top 25 Fastest-growing Shows in the 2015 TSNN Annual Awards. And ICFF did it for an attendee acquisition cost that was 30 times lower than the industry average!
Here’s a sneak peek at the Case Study:
“In 2013, InGo delivered thousands of new registrants, nearly all new, to the ICFF database. ICFF exhibitors, startled by the quantity and quality of attendance, significantly increased space size for 2014 and industry word-of-mouth on the success of the Fair drove a 30% exhibition growth.”
Download the full Case Study here to see all the numbers.