NEW YORK, NEW YORK -ITO EN, the world’s leading purveyor of green tea leaves and healthy beverages will feature their Matcha LOVE® and TEAS’ TEA® ORGANIC ready-to-drink teas that have been awarded Five (5) First Place and One(1) Second Place awards in the Iced Tea Category at the 2015 North American Tea Championship, the only independent and professionally-judged tea competition in North America. The championship is judged by a panel of professional cuppers and retail tea buyers assessing through blind organoleptic analysis on characteristics such as Flavor, Body, Color, Clarity and Balance.
Matcha LOVE Culinary Matcha was also awarded "Best New Product- Tea as An Ingredient" at the World Tea Expo 2015.
First Place Awards- Iced Tea Category
TEAS’ TEA ®ORGANIC Lemon Mint - Green Tea -Sweetened Class
TEAS’ TEA® ORGANIC Peach Ginger - Black Tea- Sweetened Class
TEAS’ TEA® ORGANIC Pomegranate & Blueberry - Black Tea- Flavored Class
Matcha LOVE® Traditional Unsweetened- Green Tea -Unflavored Class
Second Place Award- Iced Tea Category
TEAS’ TEA® ORGANIC Hibiscus Green - Green Tea – Sweetened Class
TEAS’ TEA® ORGANIC is authentically brewed from premium loose leaf teas from USDA Organic Certified tea farms. With a distinct clean finish and smooth taste, TEAS TEA® is rich in natural occurring Catechin tea antioxidants (EGCG) and Vitamin C. With more Americans embracing a healthier lifestyle, TEAS’ TEA is gaining rapid distribution for its tea innovation and purity of taste of the tea leaf. Available in Unsweetened tea innovation and purity of taste of the tea leaf. Available in Unsweetened with zero-calories and Lightly Sweetened with natural organic cane sugar -80 calories, each bottle is conveniently packaged in BPA Free Recyclable PETE bottles. The lightweight bottles are only 18.7 grams compared to the industry standard of 24 grams.
Matcha LOVE ® ready-to-drink teas are a unique blend of matcha, the finely milled green tea powder made from vibrant whole green tea leaves and brewed loose leaf green teas. With a fresh balance of sweetness and herbaceous grassiness, Matcha is rich in powerful antioxidants and “umami” flavor, the sixth taste sensation. The Matcha LOVE line also includes ceremonial matcha , Culinary Matcha and Matcha Shots.
“To receive such recognition for our teas is not only rewarding but reaffirms our tea expertise and 50 year legacy that originated out of Japan” said Rona Tison, Sr. Vice President of Corporate Relations. “Our teas are not only healthy and pure, but offer an authentic taste experience like no other.”
TEAS TEA ORGANICS ® and Matcha LOVE® teas are available nationwide in specialty & mainstream markets with a suggested retail of $1.99-$2.49. For more information, please visit www.teastea.com or www.itoen.com.
About ITO EN:
ITO EN(North America) INC. a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots, Matcha LOVE® and Jay Street Coffee®. www.itoen.com