Our Himalayan Sea Berry (ssp. Turkestanica) soars higher than more common Sea Buckthorn berries. Its struggle to survive within the thin mountain air at 12,000 feet above sea level has created an omega-7 packed powerhouse fortified with over 190 bioactive compounds. The Tibetan people have harvested the therapeutic power of this resilient fruit for more than 13 centuries, using it to restore their bodies and beauty and to prevent further damage to skin or health.
Twelve years ago it was discovered anew when a family trip led entrepreneur Bruce McMullin to the Himalayan valleys of Nubra and Leh. Bruce learned first-hand of the incredible physiological benefits from using sea buckthorn topically and nutritionally and believed there was an opportunity to do good in the berry’s eastern home, while bringing this powerful fruit to the Western world. Sibu, now known as SIBU Sea Berry Therapy, was founded in 2004 and offers premium, natural skincare and supplements made from wild-crafted sea buckthorn berries sourced exclusively and directly from the Himalayan Highlands.
Known as the “beauty berry” across Europe and Asia, sea buckthorn restores, revitalizes, and protects youthful beauty – from the inside AND the outside. What makes SIBU different from other sea buckthorn companies? T7 is the answer and in it you find the most nutrient dense variety of berry available anywhere in the world. In addition to the 190 bioactive compounds present in this little orange powerhouse, there are Vitamins A, B1, B2, C, D, K, & P, Omega 3, 6, 7 & 9, amino acids, folic acid, tocopherols (Vitamin E), flavonoids, and phenols. The quality and purity of SIBU products is unrivaled. SIBU’s berries are 100% proprietary and - because SIBU oversees the entire process from hand-harvesting to the final bottling and labeling of the product – users are guaranteed the freshest, most potent, eco-friendly, ethically-produced products available. The T7 difference is a driving force in everything we do at SIBU.
In addition to creating effective products that rescue problematic skin, one of SIBU’s main goals remains helping the indigenous people of the Himalayan world. SIBU pays the harvesters a living wage (500% more than they were paid prior to SIBU’s involvement) and have created hundreds of jobs in the region. Often entire families work in the harvesting and processing of the berries and some can earn enough money to sustain themselves and their families through the harsh Himalayan winter. What’s more, the Dalai Lama recognized Sibu at a local community event for their business practices and respectful treatment of local harvesters, giving the enterprise his blessing.
The SIBU Sea Berry Therapy product line consists of a full range of luxurious skin care products and supplements formulated with sea buckthorn to rescue problematic skin. Whether the problem is dry, damaged skin, fine lines and wrinkles or age spots or most commonly the symptoms of eczema and rosacea, SIBU Sea Berry Therapy promotes skin recovery and healing. In addition to topical products, SIBU Omega-7 Supplements deliver the benefits of Omega 7 internally. One of the lesser known but hugely beneficial omegas, Omega-7 helps improve numerous internal and external functions of the body. In addition to providing the key building blocks for healthier skin, hair & nails, the Omega-7 in SIBU’s sea buckthorn offers cardiovascular health benefits, improved immune health, and mucosal membrane support for the sensitive linings of the body. The Omega-7 content in SIBU Omega-7 Pure has the highest Omega-7 content available in a juice supplement. All of our products are Peta Certified Cruelty-Free and Vegan and made in the USA.
Sibu Management Team
As Sibu continues to strengthen its position in the marketplace and expand distribution, the brand has made several additions to its leadership. The new leadership will enable Sibu, the world’s leading provider of proprietary sea buckthorn based therapy products in the dietary supplement and skin/beauty markets, to grow socially, environmentally and financially.
Bob King, President and CEO
Bob King joined the Sibu team in September of 2014, bringing his vast background in the health and dietarysupplement industry to our home court. His twenty-five year career has been centered in pharmaceutical and life science applications where he has held a variety of sales, marketing, and corporate management roles. Most notably, he founded Natural Products Sourcing Group and served A.M. Todd Botanical Therapeutics in a presidential and CEO capacity, manufacturing the proprietary herbal blend for Airborne during its startup and rise to success. Along with his wealth of experience and talent, his education includes a Bachelors degree in Biochemistry and a Masters degree in Business Administration. Bob and his wife Tammy have been married 35 years and have 6 children.
Bruce McMullin, Owner and Founder
A true entrepreneur since he was a young child, Bruce established and ran successful construction and import/export businesses before launching Sibu, LLC. in 2004. Health and wellness and the natural products industry are right at the heart of what makes Bruce tick. Giving back is a way of life for Bruce and he has served at the helm of numerous non-profits and humanitarian organizations over the years. He and his wife Jean, enjoy volunteering their time and talents to a variety of organizations that have a positive impact around the world. Sibu is what it is because of the tenaciously positive influence of Bruce and his family.
Dusty McMullin, Vice President of Operations and Finance
Dusty McMullin is the Vice President of Operations and Finance for Sibu. He oversees the supply chain and manufacturing process of Sibu's portfolio of products. One of the highlights has been a visit to the Himalayan region where the annual harvest takes place, to help ensure the integrity and sustainability of the supply process from harvest to product production. Dusty holds a B.A. degree in Finance from the University of Utah. In his spare time, he enjoys mountain biking, soccer and spending time with his wife and 4 kids.
Stuart Hutchinson, Senior Director
Stuart Hutchinson has a distinguished 20 year history in the natural products industry. Everything started in 1995 with Stuart launching his own personal care company, Shaman Beauty Products. After selling the company in 2002, Stuart continued his success in both the personal care and supplements categories. Stuart has since partnered with a number of the industry's top companies and has a record of success designing ground-breaking solutions for products, distribution channels, and retailers. Stuart thrives on opportunities to work collaboratively with sales reps, retailers, and internal stakeholders in order to create extraordinary results.
Wendi Coombs, Brand Ambassador
Bringing over 10 years of prestige cosmetic experience to the table, Wendi is thrilled to have landed in the natural products industry. She is completely addicted to the benefits of SIBU’s Sea Berry Therapy line of skincare and supplements. As SIBU’s Brand Ambassador she heads up our marketing and education departments. Sales & marketing are where her roots have grown over the past 26 years and she is taking the “berry by the thorns” as she develops and implements programs and promotions for the brand.
Alex Flores, Director of Customer Service & Direct Sales
Alex Flores joined the Sibu team in March of 2012.After being introduced to his first book on natural health over 8 years ago he became hooked to the lifestyle and never looked back. He joined the company as a customer service representative and began moving his way up working with the top leaders at Sibu. His great customer relations skills & direct contact with our customers and retailers provides ongoing support for continued growth at Sibu. On his days off he enjoys hiking, martial arts and a good, uplifting book.
Ashley Jantzen, Vice President of Sales
Ashley Jantzen has been in the Natural Products Industry for the better part of a decade. She has long standing relationships with distributors, key retailers and an extensive broker network. As head of sales for Sibu, Ashley oversees all transactions into the company and is responsible for creating and implementing sales strategies, managing our sales force and achieving company sales goals. When she's not closing deals for Sibu, you can find her playing with her dog, Louie, or taking classes at Pure Barre.
*SIBU Sea Berry Therapy products are available at SIBU.com, Whole Foods Markets, Sprouts Farmers Market,
Vitamin Shoppe and other fine natural food retailers
*For more information about SIBU please contact Brand Ambassador, Wendi Coombs at wendi@sibu.com or (435) 512-5473.
http://www.sibubeauty.com/press_kit/