Oh Snap! Way Better Snacks introduces
innovative flavors at Expo East
Sprouted snack maker marries nutritious
and delicious at trade show
MINNEAPOLIS (Sept.
16, 2015) – Continuing its mission to make delicious snacking “way better,”
Live Better Brands will present a bevy
of better-for-you products at the Natural Products Expo East trade show in
Baltimore, Md. from Sept. 16-19.
A pioneer in the natural food industry, and producer of
all-natural sprouted snacks under the Way Better Snacks name, the brand is
leading the foodie march into fall with the rich flavors of ginger, apple-cinnamon
and pumpkin, packed into craveable, healthful tortilla chips.
“Fall is all about warm, comforting aromas, and people don’t
typically think of finding those flavors in a snack,” said Jim Breen, founder
and CEO of Live Better Brands/Way Better Snacks. “With these varieties, Way
Better Snacks continues to demonstrate that chips can simultaneously be
absolutely delicious, packed with nutrients and on the cutting edge of flavor
innovation.”
At Expo East booth #426, Way Better Snacks will sample three
limited edition holiday chips, and one new everyday flavor:
·
Oh My
Sweet Punkin Cranberry (Holiday): In a season where pumpkin dominates, Way
Better Snacks takes the trend one step further by loading the signature flavors
of fall into a snack. Dried cranberries dot each chip, baked into a base of savory
pumpkin, sprouted flax seed and quinoa. A dash of sea salt gives each bite just
the right balance of sweet and salty.
·
Oh Snap!
Ginger Snap (Holiday): Grandma’s cookies might get jealous, but you won’t
be able to help munching on these delightful chips. Crystallized ginger pieces
are baked right in for unmistakable ginger snap flavor, with a blend of
sprouted flax seed, chia seed and quinoa. Hints of molasses and warm spices
will transport your taste buds to a holiday wonderland.
·
Everything
Nice Apple Cinnamon Spice (Holiday): Ever wish the apple orchard had more
crunch? Making its trade show debut, the brand’s newest limited edition holiday
flavor is made with real apples and sprouted flax seed, quinoa and chia seed,
with just the right hints of molasses and spices.
·
Ginger-Kissed
Sweeet Potato (New): Both ginger enthusiasts and fans of the brand’s
popular “Sweeet” Potato flavor will be smitten with this new chip. Made with
sweet potato, sprouted flax seed and quinoa, the new edition is infused with
ginger for a zesty kick.
Like their eight counterparts in Way Better Snacks’ robust
tortilla chip line, these new varieties are non-GMO, gluten-free, whole grain
and made with premium sprouted ingredients. The three holiday varieties will be
available in limited stores starting in September and available for purchase on
the brand’s website in October, while Ginger-Kissed Sweeet Potato will arrive
on store shelves in early 2016.
Looking ahead to the next 18 months, Breen sees potential
for additional extensions to the brand’s sprouted chip and cracker product
lines, aided by its Live Better Sprouting Innovation sprouting research
facility in Stirling, Ont.
“Way Better Snacks set the trend of exceptional sprouted
snacks, and our innovation process is never ending. We challenge ourselves to
stay one step ahead, with a laser focus on creating great-tasting flavors and investing
in ongoing research to ensure only the best sprouted ingredients are part of
our snacks,” Breen said. He also hinted, “A certain beloved, neon-orange flavor
may soon get a better-for-you makeover.”
About Live Better
Brands, LLC:
A pioneer in the natural food industry, Live Better Brands
produces all-natural snacks under the Way Better Snacks brand. We are guided by
a simple premise and steadfast promise: to make delicious products that people
can feel good about eating and sharing with others. This is done by sourcing
high quality ingredients and sprouting as many of them as possible. Today, Way
Better Snacks are available at fine retailers throughout the U.S. and Canada. For
more information visit gowaybetter.com.
Media Contact:
Kohnstamm Communications for Live Better Brands
Rachel Jones-Pittier, Rachel@kohnstamm.com
/ 651-789-1269
Drew Maakestad, Drew@kohnstamm.com
/ 651-789-1275
###