Chicago, IL, September 2015 – Your favorite quinoa snacks will soon have a new look. I
Heart Keenwah, a quinoa snack products company, announces that it has updated the
branding and packaging of its popular Quinoa Clusters and Quinoa Puffs snacks with a
more modern look that focuses on the heart. The new packaging features bright colors on a
clean, white background, with a large, handcrafted photo of the actual Clusters or Puffs in
the shape of a heart. It also features a “flavor cue” on the front of the packaging that clearly
indicates the product flavor, which was a change made based on consumer feedback to the
previous packaging. Also, since consumers are becoming increasingly aware of the
ingredients in the foods they eat, the new packaging makes it easier to read the short list of
recognizable ingredients in both the Quinoa Clusters and Puffs.
“We just celebrated our fifth anniversary as a company, and we felt it was the right time for
our packaging to evolve with us. We really do love quinoa – it’s a complete source of
protein, gluten free, low-glycemic, high in fiber and packed with vitamins and minerals – so
it made sense to embrace that love, with a heart, in our new branding,” said Ravi Jolly, I
Heart Keenwah president and co-founder. “The new product packaging has a bright,
modern look that makes it really pop on shelves. Initial consumer feedback has been very
positive, and we look forward to rolling it out nationwide in the coming months.”
The new packaging will be on display, for the first time, at the I Heart Keenwah booth #8503
at Natural Products Expo East from September 17-19 in Baltimore, MD.
This has been an exciting year for I Heart Keenwah. The company recently closed Series A
financing, and launched its second snack offering – the Quinoa Puffs – and has more plans for
company expansion in the near future, including increased distribution and a new product
offering.
I Heart Keenwah Quinoa Puffs – available in Sea Salt Truffle, Aged Cheddar, Herbes de
Provence and Sweet Chili flavors – and Quinoa Clusters – available in Chocolate Sea Salt,
Peanut Butter Cacao, Cashew Cranberry, Almond and Peanut Ginger Flavors – are available at
Wegmans, Heinens, The Fresh Market, Safeway, Whole Foods, and online at amazon.com and
iheartkeenwah.com.