San Diego, Calif. (September 8, 2015) – Perfect Bar, LLC (http://www.perfectbar.com), known for its best-selling line of refrigerated superfood nutrition bars, announces its return to the 2015 Natural Products Expo East Tradeshow, the East Coast’s largest natural, organic and healthy products event, taking place at the Baltimore Convention Center in Maryland, September 17th – 19th. Perfect Bar will showcase and sample its complete line of award winning flavor recipes at booth #126 throughout the duration of the show.
Touted as the freshest nutrition bars ever created, Perfect Bars contain no chemical preservatives, artificial ingredients or emulsifiers. Thus, the main reason they are stored in the fridge, away from the traditional, non-perishable nutrition bar aisle.
The family-owned and operated company has more than doubled in growth for five consecutive years, with recent data showing a year-over-year sales increase of 57% - 138% across multiple retail channels, as the demand for fresh, all-natural options continue to grow amongst health conscious millennials and performance athletes alike. Perfect Bar’s explosive success has played a key role in driving category growth by 10.4% in 2015 and, according to the most recent SPINS data, the company’s sales are currently performing in the top 2 - 3% within natural and specialty grocery’s highly competitive nutrition bar category.
“While millennial spending power is expected to increase 70%, reaching $200 billion by 2017, it’s their needs, values and demand for authenticity that remain consistent,” said Perfect Bar CEO Bill Keith. “Millennials are snacking 2.4 times per day and they want products that are convenient, fresh, wholesome and authentic. We deliver on all fronts.”
The recent growth has prompted Perfect Bar to procure a full suite of C-level execs, all who bring vast experience from food and beverage industry trailblazers, including: VP of Operations Steve Calderone, former VP of Operations at Quinoa Corporation; VP of Finance Elizabeth Carter, former Corporate Controller at 5-Hour Energy®; VP of Marketing Denise Sirovatka, former VP of Marketing at Udi’s Gluten Free Foods®, and Rich Clark, former VP of Sales at Udi’s Gluten Free Foods.
“Perfect Bar’s organizational infrastructure was built with precision and purpose over the last 10 years and has propelled the brand to the success we’re experiencing today,” said Keith. “It is with that same thoroughness and attention to detail that we round out this top-level team as we enter our second decade of business. I couldn’t be more honored to have this experienced team of professionals part of the Perfect Bar family.”
Perfect Bar’s continued expansion over the last year can be attributed in part to its continued success in the natural foods space and increased distribution in conventional grocers, such as Safeway and Kroger, where its vertical, space-saving case packs continue to carve out desirable refrigerated shelf space in more than 4,000 grocery retail chains nationwide.
For more information, visit www.perfectbar.com.
About Perfect Bar & Company
Founded in 2005, Perfect Bar is a family business developed out of love for optimal health, fitness and nutrition. The late Dr. Bud Keith (aka Dad), a renowned nutritionist and fitness industry pioneer, created the original Perfect Bar recipe as a healthy, on-the-go snack for his king-sized family.
Today, the 13 Keith brothers and sisters carry on the nutrition principles instilled in them as kids and produce a successful line of refrigerated, whole food nutrition bars that are high in protein, gluten-free, non-GMO, kosher and Oregon Tilth Certified Organic. Perfect Bar is sold nationwide at retail locations, including Whole Foods Market, Sprouts Farmers Market, Costco, 7-Eleven, Safeway, Kroger and many more.
For more information, visit www.perfectbar.com.
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