Press Release
Contact: Malena Whetro
Rachel Kay Public Relations
(858) 243-4761
Malena@rkpr.net
FOR IMMEDIATE RELEASE
Enjoy Life Foods Debuts New Line of Functional Allergy-Friendly Baking Products
Leader in Gluten-Free and Free-From Foods Launches One-of-a-Kind Baking Mixes
SCHILLER PARK, IL – June 9, 2015 – Enjoy Life Foods, the leading brand in the growing Free-From category, today announced the launch of its new ready-to-use Baking Mixes. Boasting the Enjoy Life brand promise to create 100 percent Certified Gluten-Free and allergy-friendly foods free-from the top eight food allergens, the new Baking Mixes are also Non-GMO Project Verified, Kosher and Halal Certified. Made with a blend of ancient grains, plant-based proteins and a patented all-natural probiotic enhancement, the Baking Mixes will hit shelves across the nation in August 2015.
“Based on our conversations with consumers, we know baking is an important and sometimes challenging activity for a vast majority of our current ingredient conscious consumers,” said Joel Warady, Chief Sales and Marketing Officer at Enjoy Life. “Our best-selling baking chocolate has long been a favorite among families looking for a safe, pure ingredient profile, so extending our reach with our new Baking Mixes was a natural progression to provide more trusted options for everyday baking occasions. Our new Baking Mixes are truly pioneering in that they not only offer a trusted solution for allergy-friendly baking, but they include ingredients like plant-based protein and patented shelf-stable probiotics for added nutritional benefits. We’re excited to share them with the world and help everyone with food intolerances and allergies enjoy the taste of fresh, home-baked goods combined with the time-saving convenience of traditional baking mixes.”
Designed to make baking quick and easy, the Baking Mixes require adding only oil and water for deliciously safe, better-for-you baked treats. All of the new baking products are made with petite teff grains, a gluten-free superfood that is sourced and hand harvested in Ethiopia. The baking mixes are available now at
Enjoy Life online store and at national retailers August 2015 with the suggested retail price of $8.49. Varieties include:
- Pancake + Waffle Mix – A healthy twist to traditional breakfast mixes that are perfect for any time of day.
- Pizza Crust Mix – A uniquely delicious crust that offers a traditional flavor profile for baking tangy to savory pies.
- Brownie Mix – A rich-tasting chocolate mix that flaunts equally-as-delicious aromas to fulfill every sense.
- Muffin Mix – A quick and easy versatile mix that bakes into mouthwatering sweet treats.
- All-Purpose Flour – Finely-sifted flour that can be used as a staple ingredient in tasty cakes, breads and more.
Crafted to provide foodies everywhere with one-of-a-kind healthy baking products, the new Baking Mixes are a simple solution for those with food allergies both life-threatening and non-life threatening, a prevalence that continues to increase. According to the Centers for Disease Control and Prevention (CDC), four to six percent of children and young adults have food allergies, an overall increase of nearly 20 percent between 1997 and 2007.
All Enjoy Life products are Certified Gluten-Free and Non-GMO Project Verified and free-from the top eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Enjoy Life is available in Whole Foods Market, Kroger, Target, Sprouts Farmer’s Market, Walmart, Albertsons, Amazon and more. For more information, visit www.enjoylifefoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Founded with the goal to create great-tasting, allergy-friendly foods, Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit mixes, and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life to the Fullest! To learn more about Enjoy Life, visit www.enjoylifefoods.com, ‘Like’ us on Facebook, or follow us on Twitter.
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Fact Sheet
Press Fact Sheet
Overview:
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Founded with the mission to create great-tasting Free-From options anyone can enjoy, Enjoy Life’s product line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit mixes and Plentils, a plant-based savory chip made from lentils. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste, so everyone can Enjoy Life to the Fullest!
History:
Founded by Scott Mandell in 2001, Enjoy Life was established to make delicious free-from foods for the ingredient conscious consumer and the more than 100 million individuals and families with food intolerances, Celiac Disease and food allergies. Enjoy Life has grown to be a globally-recognized company and trusted source for tasty, allergy-friendly foods. The first company to receive independent gluten-free certification from GFCO, Enjoy Life helped develop the gluten-free and larger free-from category and was one of the first of its kind to receive Non-GMO Project Verification for 100 percent of its products. Today, Enjoy Life continues to grow exponentially, offering 46 free-from products with a team of more than 200 dedicated and highly trained food specialists. In February 2015, Enjoy Life was acquired by Mondelez International and continues to operate as a separate, wholly owned entity.
Products:
Enjoy Life offers a vast portfolio of gluten-free and free-from foods made with high-quality ingredients, including:
- (New!) Baking Mixes – easy-to-use functional baking mixes made with ancient grains, unique plant-based proteins and a patented all-natural probiotic enhancement. Simply add oil and water for ready-to-bake, homemade tasting treats in minutes. SRP: $8.49
- Varieties: Pancake + Waffle Mix, Pizza Crust Mix, Brownie Mix, Muffin Mix, All-Purpose Flour
- Crunchy Cookies SRP: $4.49/6.3 oz. box
- Flavors: Chocolate Chip, Double Chocolate, Vanilla Honey Graham, Sugar Crisp
- Decadent Soft Baked Bars SRP: $5.29/5 bars/box
- Flavors: Cherry Cobbler, Chocolate SunButter®, S’mores, Cinnamon Bun
- Plentils® Lentil Chips – made with plant-based, protein-filled lentils for a better-for-you alternative to traditional chips with 40 percent less fat. SRP: $3.99/4 oz. bag
- Flavors: Light Sea Salt, Dill & Sour Cream, Margherita Pizza, Garlic & Parmesan
- Cookies – delicious soft and crunchy all-natural cookies packed with wholesome ingredients that boast satisfying flavor in every bite.
- Soft Baked Cookies SPR: $4.49/6 oz. box
- Flavors: Chocolate Chip, Double Chocolate Brownie, Gingerbread Spice, Snickerdoodle
- Cereals – all-natural cereals that add an appetizing crunch to every morning. SRP: $3.99/10 oz. box
- Flavors: Crunchy Flax, Crunchy Flax with Chia, Crunchy Rice
- Bars – packed with essential vitamins and minerals and a variety of tasty flavors, perfect for breakfast, mid-snack snacks or post-dinner indulgences.
- Chewy Baked Bars SRP: $4.49/5 bars/box
- Flavors: Mixed Berry, Caramel Apple, SunButter® Crunch, Cocoa Loco
- Seed & Fruit Mixes – salty, sweet and crunchy mixes enclosed in an easy-to-snack portable package. SRP: $4.49/6 oz. bag
- Flavors: Beach Bash®, Mountain Mambo®
- Baking Chocolate – rich and smooth premium chocolates that are dairy-free, nut-free, soy-free and more that make allergen-friendly baking easy and delicious. SRP: $5.59/10 oz. bag (Dark Chocolate Morsels is 9 oz. bag)
- Flavors: Mega Chunks, Mini Chips, Dark Chocolate Morsels
- Chocolate Bars – flavor-packed boomCHOCOboom chocolate bars that satisfy any sweet tooth. SRP: $2.09/1.12 oz. bar
- Flavors: Dark Chocolate, Ricemilk Crunch, Ricemilk Chocolate
Executive Team:
Scott Mandell, Founder & CEO
Joel Warady, Chief Sales & Marketing Officer
Nick Alex, Chief Financial Officer
Tim Drebing, Vice President of Integrated Supply Chain
Where to Buy:
Enjoy Life is available nationwide in natural food stores, conventional grocery stores and mass retailers throughout the United States and Canada, and is available at specialty online retailers and www.enjoylifefoods.com. To find a store, visit www.enjoylifefoods.com/where-to-buy/store-locator.
Address:
Enjoy Life Foods
3810 N. River Rd.
Schiller Park, IL 60176
On the Web:
Website: www.enjoylifefoods.com
Facebook: www.facebook.com/enjoylifefoods
Twitter: www.twitter.com/enjoylifefoods
Instagram: www.instagram.com/enjoylifefoods
Pinterest: www.pinterest.com/enjoylifefoods
Media Contact:
Malena Whetro
Rachel Kay Public Relations
858-243-4761
Malena@RKPR.net
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