Shea Yeleen International
Fair Trade Shea Butter Brand Launches NEW Scents
During Expo East the Largest Natural, Organic & Healthy Products Event on the East Coast
Baltimore, MD, September 8, 2015 – Shea Yeleen, a high quality collection of natural fair trade beauty products made from 100% natural, unrefined shea butter sourced by women‐owned cooperatives in northern Ghana, is set to launch two NEW scents during Expo East, the largest natural, organic and healthy products expo on the east coast. Expo East will take place September 17-19, 2015 at the Baltimore Convention Center in Maryland. Shea Yeleen will be located on the main floor in booth 3508.
With the growing popularity of Shea Yeleen’s shea butter balms, the brand is excited to launch for the first time, two NEW scents that will include, Vanilla Almond and Bergamot Chamomile. The newest additions, along with fan favorites Lavender Honeysuckle and Unscented creams will be free of Phenoxyethanol –a chemical preservative, often used in dermatological products such as skin creams and sunscreen. As consumers continue to seek all natural alternatives to artificial ingredients, Shea Yeleen has further demonstrated its commitment to meeting its customers’ needs, by replacing chemical preservatives with a naturally derived preservative that has proven to be more beneficial to one’s skin. All four scents are also now available as balms which fill out the product line; that includes five luxurious soaps and three moisturizing lip balms.
Shea Yeleen’s Founder and CEO Rahama Wright is excited to participate at this year’s Expo East, stating that “It is an incredible opportunity to present our products alongside companies who have shaped the natural products industry. We know that customers are seeking not only highest quality products available on the market but also products that are safe to use. Shea Yeleen prides itself on working directly with women to ensure that our products are made ethically and sustainably.”
Shea Yeleen will be offering 25% off all orders placed on the show floor as part of the Expo’s 25% Off Club, which is open to select natural products exhibitors this year.
Currently, Shea Yeleen products are available in more than 70 Whole Foods Markets in the North Atlantic, North East, and Mid Atlantic regions, in various independent accounts across the country, and online via the company's website; www.SheaYeleen.com.
To learn more about the shea producers Shea Yeleen works with, please take a few minutes to watch the following short documentary: https://www.youtube.com/watch?v=vqctZrJkFA8
About Shea Yeleen
Shea Yeleen International is a unique social enterprise that includes a 501(c)3 nonprofit and a commercial entity that sells high-quality, unrefined shea butter products. SHEA YELEEN'S social impact is to help women turn shea seeds into shea butter in a safe working environment providing them living wages. This means 5 times the daily minimum wage in Ghana. Additionally Shea Yeleen works hand in hand with women cooperative members to provide them with, training on seed sorting, reducing labor intensity and hazards, building production facilities that are outfitted with tools, electricity and running water; which is accessible the entire community and access to health insurance.
About Rahama Wright
Rahama Wright is a social entrepreneur working to innovate the shea butter supply chain in West Africa. In 2005, Ms. Wright launched Shea Yeleen International, a 501(c)(3) non-profit organization that supports women-owned cooperatives in West Africa, and provides training on quality assurance and micro-enterprise development. With a vision to develop an integrative and sustainable supply chain, Ms. Wright created Shea Yeleen Health and Beauty, LLC in 2012, a for-profit sister organization that markets and distributes high quality skincare products. A leading voice on African women’s economic and business development she has spoken at the United Nations Thematic Debate on Entrepreneurship for Development, the Secretary of State Global Diaspora Forum, and the Congressional Black Caucus Conference. In 2014, she completed her first round of private equity investment with the Pan African Investment Company. She currently serves as an advisor to entrepreneurs in the Johns Hopkins University’s Social Innovation Lab. Additionally, in 2014 she was appointed to President Obama's Advisory Council on Doing Business in Africa. Ms. Wright received her BA in International Relations from the State University of New York at Geneseo, and served as a Peace Corps Volunteer in Mali.
For media information, please contact Michelle A. Pascal at MAP Unlimited PR; michelle@mapunlimitedpr.com, 917-715-3659
For sales information, please contact Jennifer DeSimone at jdesimone@sheayleen.com, 202.494.9937