About SHOOSHA Truly Organic
Pure, organic and true, SHOOSHA Baby is a nourishing and beautifully formulated USDA certified organic line of
skin care products created for your baby’s naturally sensitive skin. All SHOOSHA baby products carry the USDA seal
because SHOOSHA believes nothing less than the highest food grade organic standard is good enough for you or your
baby. Our Certification is our promise.
Each SHOOSHA product is free of Gluten, GMO’s, Dairy, Soy, Corn, Peanut and/or Palm ingredients, as well as free
from any Parabens, Phthalates, fragrance/perfumes, chemical preservatives, DEA’s and any other harmful ingredients.
All products are also Vegan, with the exception of Beeswax in some products. SHOOSHA stands for pure natural
beautiful products.
Behind SHOOSHA Truly Organic
In 2010, SHOOSHA Truly Organic Founder, Patricia Di Gasbarro set out on a mission to lead a cleaner, healthier
lifestyle for herself and her family. She began to research everyday pharmacy products that claimed to be natural and
organic. She discovered a shocking lack of standards in the personal care industry, realizing that companies could
promote natural, organic, clean, plant based ingredients while their products also included toxic chemicals that
have been linked to cancer and hormone disruption. At home in her kitchen, Patricia began experimenting with
ingredients, creating butters, balms and lotions. While researching ingredients and the effect of chemicals on your
health, Patricia came across a scientific study published by the EPA that concluded babies accumulate up to 50% of
their lifetime cancer risk by their 2nd birthday as a result of repeated exposure to environmental chemical toxins that can
be found in skin care products, as well as food, grass, decks, toys, etc. As a person who lost her mother at 16 to Cancer,
the message hit home. Patricia set out to create a pure, clean and truly organic line of skin care products for babies that
were so pure, you could eat anything in the line.
Wouldn’t it be nice if we could go to a store and reach for a product whose purity and safety we can entirely trust?
Wouldn’t it even be nicer if we could understand the ingredients?” comments Di Gasbarro on her brand mission, “I
created SHOOSHA for anyone who wants to live a clean, simple life, stay healthy and enjoy more time on earth with
the people that they love so much.”
Patricia Di Gasbarro’s long time best friend and business partner, Nancy Toran adds, “As a child advocate and lawyer
for nearly 40 years, my mission is helping families achieve their best life possible. When Patricia showed me the high
cancer risk babies face from chemicals in their daily regime, I committed myself to be a part of the solution. As a mom
with very sensitive skin, I believe SHOOSHA is the most beautiful, safe and healthful skin care available.”
SHOOSHA Truly Organic Makes Debut at Golden Globe Awards
Toronto, ON, January 22, 2013 – SHOOSHA Truly Organic made its mark at the Golden Globe Awards in the
Celebrity Baby gift category. Celebrities were treated to samples of the super gentle line of body care. Luckily,
you don’t have to be a star to get your hands on SHOOSHA, which is available in stores across California, Nevada,
Arizona, Hawaii and across Canada. Also, in September 2014 SHOOSHA was selected amongst 3500 Vendors at
Expo East to receive the NEXTY Award in the Best Of What’s Next in skin care.
The SHOOSHA Product Line
The SHOOSHA line includes:
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Calm Baby Massage Oil in Unscented and Lavender Vanilla
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Sensitive Skin Organic Face & Body Lotion In Unscented & Lavender Vanilla
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Sensitive Skin Organic Baby Wash & Shampoo in Unscented & Lavender Vanilla
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Protective Diaper Balm
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Rejuvenate Stretch Mark Oil
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Rescue Nipple Balm
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Sensitive Skin Laundry Soap
All products are Doctor Recommended for sensitive skin, and carry the USDA seal. Shoosha also believes that less is
better when it comes to ingredients, and transparency is the foundation of any relationship. If an ingredient is in our
product, it is spelled out on the ingredient label. SHOOSHA believes you have the right to know what you are putting
on your baby’s skin and into their body. Our philosophy is also to use a minimal number of the purest, calming and
most nourishing ingredients in our products. For instance, our Sensitive Skin Baby Wash & Shampoo has only 7
ingredients! We hope that like us, you appreciate products for your baby that are pure, simple and true.