Natural Products Expo East 2015

Changing the Face of the Frozen Isle: Sorbabes Launches Three New Flavors and Expands Distribution –Gourmet sorbet brand is vegan and eats like a decadent ice cream –

(Mamaroneck, NY) September 2015- In a disruption of the sleepy ice cream category, Sorbabes gourmet sorbet is leveraging the intersection of health/wellness and gourmet taste as they debut three new flavors at the upcoming Natural Products Expo East. Dreamy Passionfruit with White Chocolate & Orange Zest; Coconut Chai with Macaroons; and Dark Chocolate Hazelnut.

Sorbabes is the first-of-its-kind plant-based sorbet that eats like an ice cream while maintaining all the wellness benefits of its natural, farm-to-freezer ingredients.  The indulgent treats’ unique ingredient profile allows them to offer something for everyone; all flavors are dairy-free, gluten-free, corn-free, vegan and offer nut free varieties.

Taking the frozen aisle by storm since its national introduction earlier this year, Sorbabes has been expanding its product line and achieving unprecedented attention from regional and national retailers.

“We've seen 400% YOY sales to retailers and five times revenue growth as a company this year,” said Nicole Cardone, Chief Executive Sorbabe. “ For example, after only six weeks at Wegman’s, Sorbabes is ranking thirteenth of all frozen desserts sold in pints.”

Unlike ices, Sorbabes has a smooth mouth feel, so it's “scoopable” and creamy without the use of cream and offers layers of texture and flavor with gourmet toppings mixed in. Sorbabes is considered vegan and uses whole food ingredients in its varieties, fruit and/or nuts and through their unique blending process are able to create rich and creamy textures. 

“Our sorbet is the most authentic frozen indulgence on shelves today,” said Deborah Gorman, Executive Sorbabe Chef. “Our Pistachio Sea Salt Caramel sorbet is made from whole pistachios, our Coffee Almond Chocolate Espresso Bark is whole almonds, coffee, purified water and cane sugar. The only common denominator across all out flavors is purified water.”

 By comparison, ice cream and sherbet use dairy to achieve those textures while other non-dairy frozen desserts that try to emulate ice cream by using soy milk, coconut milk, cashew or almond milk as their base.  By using those ingredients to imitate dairy ice cream, other frozen desserts are left with all their flavors tasting like the same base ingredient.

In addition to being enjoyed on their own, Sorbabes flavors lend themselves beautifully to applications such as cocktails and other recipes for entertaining.  For more information on Sorbabes, their flavors, recipe ideas and where to find the product line, please visit: www.sorbabes.com