Natural Products Expo East 2015

SIMPLY GUM TO PARTICIPATE IN NATURAL PRODUCTS EXPO EAST FOR FIRST TIME New All Natural Gum Brand Reinvents the Category

NEW YORK (August 2015) – Simply Gum, the only all natural, premium gum brand, will be participating in Natural Products Expo East, from September 17th- 19th, 2015 for the first time.  Simply Gum will be sampling each of its six original flavors including Mint, Cinnamon, Ginger, Maple, Fennel, and Coffee at booth 9133

While all other gum brands use synthetic “gum base” – a catchall term that includes up to eighty artificial substances, including plastic - Simply Gum uses only six all natural ingredients, with no toxins, no preservatives, and no artificial sweeteners.

Simply Gum is a registered B Corporation and its products are handcrafted in New York.  Because the brand does not use plastic in its gum base, its products are biodegradable and better for the planet than traditional gum.

While consumers have been moving away from artificial sweeteners and towards all natural ingredients, the gum industry has failed to address these shifts, leading to declining sales over the past few years.

“We’ve found that consumers are disillusioned with the synthetic ingredients in regular gum and a lack of innovation in the market,” says founder Caron Proschan.  “We've seen healthier, premium options emerge in almost every single consumer category - from chocolate to beverages to cleaning products.  Chewing gum is unique in that no one has attempted to disrupt the industry - until now.”

Simply Gum’s products are currently available at Whole Foods, Sprouts, Williams-Sonoma and a number of specialty retailers.   The brand was nominated for a NEXTY award at this past Natural Products Expo West.   Additionally, Simply Gum was featured in “The Best Bites from the 2015 Fancy Food Show” in US News as well as in “Trends at Summer Fancy Food Show” in Food Business News.

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Simply Gum is the only all-natural, premium chewing gum brand. Unlike regular chewing gum, which is packed with artificial substances, including some of the same components used to manufacture rubber tires, plastic bottles and glue, Simply Gum features only six all-natural ingredients. We never use artificial flavors, preservatives or synthetics. At the Simply Gum kitchen in NYC, our gum chefs use a proprietary recipe to handcraft the best ingredients into the highest quality gum on the market.  The result is a lightly sweetened, totally natural gum that’s better for your body and for the environment.

For more info visit: www.SimplyGum.com or email adeena@simplygum.com

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