New York- August 27, 2015- BFY Holdings Inc. LLC, the "Better for You" snack company which makes PopCorners, PopCorners Bean Chips and PopCrinkles along with private label products, today announced that Paul Nardone has been named President and Chief Executive officer of Medora Snacks LLC.
Nardone, 47, is a proven consumer packaged goods executive with 25 year of experience successfully leading and growing innovative food and beverage brands, with a focus on strong sales, marketing and brand strategies. Most recently, he was an Operating Partner at Sherbrooke Capital, a growth capital private equity firm focused on the healthy, active and sustainable living market.
BFY is comprised of Medora Snacks LLC,Middletown NY. makers of PopCorners and Popcrinkles along with Ideal Snacks Inc. a private label facility in Liberty NY. makers of numerous diversified popped snacks.Medora Snacks and Ideal snacks were acquired by Permira funds,and combined under a single holding company July 1,2015.