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WellPet Leads the Pack at SuperZoo 2015 with Innovative Recipe Development
Wellness TruFood Protein Bites and Holistic Select Drizzles & Grain Free Recipes are new natural pet food and treat offerings full of superfoods, protein and probiotics
LAS VEGAS, July 21, 2015 – Innovative pet food ingredients take center stage at SuperZoo 2015 and, leading this trend is WellPet, the makers of natural pet food brands Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. The company debuted will debut new natural recipes focused on superfoods, whole-prey protein sources, and probiotics. The new product launches include a raw-inspired dog treat—without the mess of feeding raw—Wellness TruFood Protein Bites, as well as Holistic Select Grain Free Adult Rabbit & Lamb Meals recipe for cats and Grain Free Adult Rabbit Meal & Chickpeas recipe for dogs. two Additionally, Holistic Select announced new Drizzles dog treats, made with live yogurt cultures, pumpkin, and papaya for digestive health.
“We understand pet parents today expect the same high-quality, natural ingredients in their pets’ diets as they look for in their own diets. We strive to make our ingredient list easy to read and as pure as possible—that means no fillers, artificial flavors, colors or hard-to-pronounce preservatives in our recipes,” says Chanda Leary-Coutu, Senior Marketing Manager for WellPet. “Another trend we are leading is the increase in protein and superfoods in our pets’ diets to ensure maximum nutritional benefits, as well as food and treats that aid in the digestive health of pets.”
New products launching at SuperZoo 2015 include:
Wellness Natural Pet Food
- Wellness TruFood® Protein Bites: Earlier this year, WellPet launched Wellness TruFood, a new line of food and treats made with whole prey proteins, raw produce and antioxidant-loaded superfoods. Wellness TruFood is blended by hand and baked in small batches, just like homemade meals. At SuperZoo, TruFood Protein Bites make their debut—the air dried treats are packed with 70% fresh chicken or beef with nutrient-dense superfood ingredients like blueberries, flaxseed and broccoli.. These bites are naturally full of vitamins, minerals and antioxidants for tasty and healthy—living nutrition.
Holistic Select
- Holistic Select Grain Free Adult Cat Health Rabbit Meal & Chickpeas Recipe: The new grain free cat recipe is formulated with a Unique Digestive Health Support System, including active probiotics, healthy fiber and digestive enzymes. By combining this system with high-quality natural proteins and wholesome ingredients, this recipe supports the absorption and utilization of vital nutrients throughout your cat’s entire body, helping him feel healthy from the inside out.
- Holistic Select Grain Free Adult Dog Health Rabbit & Lamb Meals Recipe: The new grain free dog recipe is formulated with a Unique Digestive Health Support System, including active probiotics, healthy fiber and digestive enzymes. By combining this system with high-quality natural proteins and wholesome ingredients, this recipe supports the absorption and utilization of vital nutrients throughout your dog’s entire body, helping her feel healthy from the inside out.
- Holistic Select Drizzles - Created with your dog’s health and happiness in mind, Holistic Select Drizzles™ are baked snacks with flavor and purpose. These satisfying treats feature delicious, fiber-rich fruits, superfoods like papaya and pumpkin, and a yogurt drizzle packed with probiotics to assist digestive health. Holistic Select Drizzles are sure to please not only your dogs’ mouths but also their bellys!
For more information on the new Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select products unveiled at SuperZoo 2015, visit www.wellpet.com.
About WellPet, LLC:
WellPet is home to the family of premium pet food brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depends on us. Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first.