DENVER (Outdoor Retailer Show), July 23, 2018—Leading global barefoot shoe company VIVOBAREFOOT today announced the launch of its new Magna Trail shoe, a high-performance, multi-terrain hiking shoe. Magna Trail is the first shoe to feature VIVOBAREFOOT’s new slash-proof and exceptionally durable canvas, and was created with no-sew construction, featuring a durable and flexible minimal design and a neoprene ankle sock for complete 360-foot freedom and flexibility.
“We designed the Magna Trail shoe with unrestrained adventure in mind, marrying tough-as-nails design and hydrophobic technology,” said Asher Clark, Design Director at VIVOBAREFOOT. “This new high-performance hiking shoe allows you to truly connect with the terrain below and explore anything from the city sidewalks to the toughest off-road terrains nature has to offer. We’re thrilled to add this first-of-its-kind hiking shoe to our off-road collection.”
In addition to Magna Trail, VIVOBARFOOT will be displaying the new Borough, Kanna, Primus and other shoes from the 2018 line at the show. All will be available for preview at the 2018 Summer Outdoor Retailer Show in Denver from July 23-26 at booth VO424-SL in the Venture Out section.
The shoes are now available for pre-order online at www.vivobarefoot.com/us and come in black, cordovan, and grey colors. The Magna Trail is priced $210.
Founded in 2012, VIVOBAREFOOT offers men’s, women’s and children’s shoes for everyday wear, running, off-road adventures, water sports, and more. The company’s mission of ‘letting feet do their natural thing’ and reconnecting people with nature, ensures its versatile shoe range spans major categories, with each pair designed for maximum sensory feedback and ultimate protection.
For additional information on VIVOBAREFOOT, visit https://www.vivobarefoot.com/us.
About VIVOBAREFOOT
VIVOBAREFOOT launched in 2012 as a standalone brand, and is based in London, England. VIVOBAREFOOT is on a mission to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. The shoes feature a patented, ultra-thin, puncture-resistant sole in every shoe that protects the foot and allows maximum sensory feedback. Designed using ancient wisdom with modern technology VIVOBAREFOOT is a complete shoe collection for off road, exercise and everyday wear, as well as a line for kids. Created by two cousins from a long line of cobblers, Galahad and Asher Clark are on a quest to make the perfect shoe—perfect for feet. VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials in independently monitored factories. For more information on VIVOBAREFOOT, visit www.vivobarefoot.com.