Elevating the standard for hydration solutions with new customizable product line
(Huntington Beach, CA) July 16, 2018 – Takeya USA, the Southern California company known for thoughtfully designed, sustainable products that keep your food fresh and your kitchen organized, will debut its hydration bottles for the first time at this month’s Outdoor Retailer Summer Market (Booth #24213-SL). With a refreshed brand direction under a newly appointed executive team, Takeya builds on its passion to create solutions for healthy-minded people who value the importance of everyday hydration and A Better Drinking ExperienceÔ. As such, the company’s path forward will focus on its vacuum-insulated, wide mouth stainless steel bottles and multi-use lids that can be mixed and matched to fit any lifestyle.
“We imagined a reusable water bottle with a better drinking experience, designed to go wherever you go – making it incredibly simple to stay hydrated anytime, anywhere,” said Chief Brand Officer Sam Arellano. “Whether you’re commuting, working or breaking a sweat, five bottle sizes and three lid varieties mean countless personalization options.”
The Takeya difference starts in its design innovations: a double-wall, vacuum-insulated construction that keeps beverages cold for 24 hours and hot for 12; a convenient patented loop handle for comfortable all-day carrying; a double-powder coating that prevents condensation and improves durability; and a removeable silicone bumper and band for added protection and function. Combining this core technology with a deep understanding that not all hydration bottles should be considered equal, Takeya has developed a universal bottle and lid system for Spring 2019 to offer a better drinking experience through customized hydration solutions for each user’s unique lifestyle. The company will unveil its full array of new bottles and accessories at Outdoor Retailer, including:
- Spring 2019 Collection: Takeya updates its 18-oz, 24-oz, 32-oz and 40-oz bottles with a universal head and neck structure that allows users to easily interchange lid options. Additionally, the new bottles feature two refreshed color palettes inspired by the season’s hues: the Paradise Collection that features Takeya’s leak-proof, patented Insulated Straw Lid and tropical tones such as Pebble, Canary, Coral, Surf and Onyx, and the Al Terra Collection, equipped with the Insulated Spout Lid and donning California-inspired shades like Sand, Azure, Olive, Berry and Stone.
- New Lid Options: The ability to pair Takeya’s full range of bottle sizes with three distinct lid options gives users full control over water intake, flow and accessibility, and makes reaching personal health and hydration goals more achievable. Experience an easier commute with the Ultimate Sip Lid that features a Comfort-Sip™ lip designed for smooth drinking and locks securely in place when closed. Swap for the Straw Lid once you’ve reached the office for easy drinking throughout the day. Then take on the Insulated Spout Lid when you’re ready for that evening workout. Wherever the day takes you, Takeya offers a variety of options to give you the best drinking experience at all times.
- Takeya Artist Series: Debuting the first capsule within a greater guest artist series, Takeya will unveil a limited-edition bottle with mixed media artist Ty Williams, inspired by his focus on sea and coastline subjects. One of a kind coordinating tote bags featuring the commissioned work will be handed out in limited quantities at Outdoor Retailer Booth #24213-SL.
- Takeya Kids: Introducing a collection for your little ones, Takeya’s 14-oz. bottles will feature the brand’s signature leak-proof, twist-cap Insulated Spout Lid. Coined as the “Best Lid Ever,” this style features an insulated design and internal threads that allow for top-to-bottom beverage insulation, seamless sipping and an overall smoother liquid flow. The new line will be available in a range of seasonal colors that are exclusive to kids, including Watermelon, Sky, Seafoam, Sunflower and Blackberry.
Takeya is exhibiting at Outdoor Retailer Summer Market July 23-26 in Denver at Booth #24213-SL. For more information, visit http://www.takeyausa.com/preview.
ABOUT TAKEYA USA
Headquartered in Huntington Beach, California, Takeya USA (pronounced “TA-KAY-UH”) is a fast-growing hydration solutions company that specializes in vacuum-insulated stainless steel water bottles and accessories. Takeya USA brings 50 years of Japanese design heritage and innovation to the North American market, where the brand established itself in 2008. Today, Takeya continues to build on its foundations to create a brand for healthy-minded people who understand and value the importance of everyday hydration. For more information, visit http://www.takeyausa.com/preview.
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