Intelligent Textile Company Demonstrates Award-Winning Fabric Applications,
including Heating, Illuminating and Waterproofing Technologies
Even for committed nature lovers, the great outdoors can be too cold, too dark or too wet sometimes. But what if heating technology could allow people to comfortably engage in outdoor activities in winter wearing only a thin layer of clothing? Or fabric technology could light up the night and keep wearers safe and visible? How about if water-repellent coating could leverage a fundamental state of matter to keep wearers dry? Twinery™, the central source of innovation for MAS Holdings, will be showcasing intelligent textile applications that do just that at the upcoming Outdoor Retailer Summer Market event.
The Twinery™ team will be at booth 27200-SL during the event, which runs from July 23-26 in Denver at the Colorado Convention Center. With more than 30 years of experience designing intelligent textile solutions, Twinery™ focuses on bringing next-generation, next-to-skin technology to market. Merging soft with smart, Twinery™ specializes in products that allow people to perform beyond human limitations and will demonstrate three products at Outdoor Retailer that protect humans from the elements.
Phoenix is a heating technology that keeps wearers warm while minimizing clothing layers, enabling people to move swiftly, enjoying a free range of motion and controlling their own personal micro-climate. This machine-washable, revolutionary technology is incorporated into lightweight jackets and is powered by a small, easily rechargeable battery that lasts for four hours. With four temperature settings, Phoenix allows wearers to experience the great outdoors even in extreme conditions with just a thin layer of clothing.
Firefly, which was a CES® 2017 Innovation Awards Honoree and the recipient of an Award at ISPO, is the only next-to-skin, customizable illumination solution that keeps people safe and visible. It can be directly integrated into fabrics to make clothing smarter and more adaptable, including outdoor apparel, safety gear, fashion, sportswear and more. Firefly can be applied in two formats, including one that uses LED lighting to offer point source illumination and Light Guides that stay lit continuously for up to four hours. Firefly-enabled illumination can be activated at the touch of a button to light up low light or night conditions for safety.
DryVantage is a water and affluent free technology that is used to apply a water repellent coating on finished garments. It uses Plasma, the fourth fundamental state of matter, as a platform to add a durable, water-repellent coating that outperforms existing coatings to finished garments, making all of the material water repellent – including the seams. DryVantage leverages C0 non-fluorine coating, a environmentally friendly material, that is superior to existing water repellent coatings with Fluorine based chemistries that raises environmental concerns.
Outdoor Retailer Summer Market attendees will have the opportunity to see these cutting-edge products in action and meet the Twinery™ team at the event. To learn more about Twinery™, please visit www.twinery.co. Find out more about Outdoor Retailer Summer Market at www.outdoorretailer.com.
About Us
Twinery™ brings together world-class scientists, designers, engineers, marketers and entrepreneurs to create and commercialize the textile technologies of tomorrow and bring them to market today. At Twinery™, we develop apparel and soft goods innovation that transform the human/textile interface, putting groundbreaking, life-improving, safe technologies right next to your skin. Our solutions transform businesses, enhance lives and reshape expectations of what textiles can do for the world. Learn more at www.twinery.co.
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MEDIA CONTACT:
Rose Lee
SSPR
703/371-5840
rlee@sspr.com