FOR IMMEDIATE RELEASE
CONTACT:
JETRO New York
Kentaro Oshima (917-922-4900)
Asuka Yatabe (212-997-0414)
Email: jetrony@jetro.go.jp
For the 22nd Time, JETRO Presents Japanese Lifestyle Companies at
NY NOW® Summer 2017
Latest in Japanese innovative merchandise to be showcased at world’s premier gift show
New York, NY, August 11, 2017 -- JETRO, Japan External Trade Organization, is pleased to announce its participation for the 22nd time since 2005 at NY NOW®, the Market for Home, Lifestyle + Gift (formerly New York International Gift Fair®), to be held August 20 - 23, 2017 at the Jacob K. Javits Convention Center in New York City. For the purpose of promoting Japanese high-quality lifestyle products to the U.S. market, the Japan Pavilion will showcase 27 companies including 13 new participants:
3462 Nawrap
These dishcloths are infused with binchotan, a white oak charcoal that makes them naturally antimicrobial and ant-odor.
3464 MATSUNOYA
Created at a small factory by artisans using natural materials, these daily goods are easy-to-use and practical, at reasonable prices.
3466 OHASHI
An all-natural humidifier, MAST adds moisture and the subtle fragrance of cypress through natural evaporation, without electricity or noise.
3468 MOHEIM / Plastics co.,ltd.
The most beautiful trash bin imaginable, created through utter simplicity. Precision design allows the lid to swivel open and closed at a tap with no hardware or wires.
3470 AndYu
Each AndYu product is 100% hand-woven from Ata grass, a vine native to limited parts of Indonesia and known for its naturally glossy finish and durability.
3472 Someno anbo
Tenugui is a 100% cotton multi-functional towel that has long been an integral part of Japanese culture. The colorful towels in this line are each hand printed by artisans.
3474 Aoyoshi Co., Ltd.
The VINTAGE series brings character to stainless steel through a special treatment process similar to giving jeans a “distressed” look.
3476 TENJIN
Aprons, kitchen cloths, bags and more are expertly woven using fresh spring water in our mill located in the renowned textile production area at the foot of Mt. Fuji.
3478 SUGAI WORLD, Inc.
Clip Family is a new type of paperclip or bookmark made from eco-friendly, strong, natural fiber paper. There are various designs, including Cat, Dog, Bear, Rabbit, Monkey, Panda, Man and Girl.
3480 SUNLIFE
Inspired by an encounter with RINKUL, a woodworker in Hokkaido, these innovative chopsticks from a longtime manufacturer are made with two kinds of wood and can be used in two ways. A chopstick rest pops out with one touch.
3482 MacMa
MacMa was founded in 2007 in Japan, with a focus on creating "happy moments" for everyone at break time – when they are enjoying their favorite beverage.
3484 ORINIGIRI
Origami meets Onigiri (rice balls) with ORINIGIRI, a unique paper product that allows you to shape rice balls into fun shapes and works of art you can eat.
3563 p+g design
Cute and colorful pouches, purses, card cases and coin cases made from silicone.
3565 YAMAMOTO PAPER
Yamamoto Paper calls its warehouse a “paper lover’s paradise,” with thousands of types of paper and a variety of products featuring sophisticated design and illustration.
3567 BIRDY PLAN
Preserved flowers are fresh flowers that have undergone a special treatment to make them last long. We are introducing unique arrangements to enjoy flowers in new and fascinating ways.
3569 3D Frame by QUILY
For objects normally placed on a flat surface, 3D Frames give a whole new dimension as they enable objects to look as if they are floating in the air.
3571 MARUAI
NuRIE is a huge line drawing for coloring. Adults and kids can have a great time chatting and coloring in NuRIE together, as they bring forth an original work of art that cannot be found anywhere else.
3573 KITPAS
An innovative wet-erase and water-soluble Kitpas crayons from Japan. You can draw on paper, glass, whiteboards and more.
3575 sola cube
We offer beautifully preserved plants exquisitely set into 1.6” x 1.6” acrylic cubes. Sola cubes combine in myriad forms to inspire sensitivity and learning. By observing a small plant carefully, we glimpse a more perfect world.
3577 Kami no Mille-feuille
"Kami no Mille-feuille" is a paper product brand made in Japan. Like a Napoleon cake, these products are exquisitely layered and invite new ways of using paper in our daily life.
3578 DRAW A LINE
A stylish tension-rod series, "DRAW A LINE" is not only for creating storage space but also a foundation for interior decoration as lamps, shelves, tables, magnets or hooks can be attached to the tension rods.
3579 sutta
Sutta, headquartered in Kobe, produces originally designed, richly colored silkscreen prints and art items.
3580 Hamico
Hamico toothbrushes feature a super-thin twisted brush edge not seen before in the U.S. market. It comes in over 20 playful designs to add enjoyment to the daily routine.
3581 TAKEYARI
A collection of No. 2 canvas bags from Takeyari, since 1888 a pioneer in canvas products in contemporary styles and the only company in Japan that can weave canvas in the top three grades for durability.
3582 SANKYO TOYS
Jabb-A-Boo opens its arms and sticks its tongue in and out with a whistle when its body is squeezed. Cute critters and funny functions provide lots of laughs and fun.
3583 % PERCENT
Gloves with a soft texture and cozy warmth. Comfortable to wear, with contemporary design. Seamlessly knit one at a time with an age-old process used for luxury fabrics, by artisans in Japan's best-known traditional glove-making region.
3585 Deigo
Our sweet, charming towels wrap your child up in a world of comfort and whimsy. The animal-face hoodies embrace the head, providing the warmth and security needed after bath time or water play.
NY NOW®, the Market for Home, Lifestyle + Gift
NY NOW is the leading market for home and lifestyle products. NY NOW features three collections - HOME, LIFESTYLE and HANDMADE - that extend throughout the Javits Convention Center in New York City. It’s the premier market for all that’s new and on trend in specialty retail. NY NOW is produced twice annually by Emerald Expositions and is open to the trade only. www.nynow.com
Japan Pavilion at NY NOW® Summer 2017
Dates: August 20 - 23, 2017
Hours: 9:00am - 6:00pm (August 20 - 22)
9:00am - 2:00pm (August 23)
Location: Booth #3576 / Level 3
Jacob K. Javits Convention Center
655 W34th St., New York, NY 10001
Japan External Trade Organization (JETRO)
JETRO is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus is helping small to medium size Japanese firms maximize their global export potential and promoting U.S. companies set up an office in Japan. Our eight North American branches are in Atlanta, Chicago, Houston, Los Angeles, New York, San Francisco in the U.S. and Toronto, Vancouver in Canada. www.jetro.go.jp
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