Salon-Formulated Haircare Line for Kids Enters Chain Drug and Launches Collection to Treat Swimmers’ Hair
SoCozy, the first haircare brand to provide salon-quality formulas for children, is proud to announce the next stage of brand expansion. After a blockbuster launch year, SoCozy’s best-selling, multi-functional products, which satisfy the needs of both moms and kids, will extend their reach to over 4000 CVS stores nationwide, beginning this month.
Cozy Friedman, co-founder of SoCozy, tapped into her 20 years of experience as founder of the first children’s hair salons in New York City, Cozy’s Cuts for Kids, to develop the collection. “SoCozy pioneered the evolution of the children’s haircare category, filling a need for multi-functional products with safe ingredients that appeal to parents, and solving specific kid’s hair concerns to simplify their daily routines,” said Friedman.
The brand is currently on track for triple-digit growth in 2016, and the move into the chain drug sector demonstrates their continued dedication to providing specialized children’s haircare to parents nationwide and meeting consumer demand. “The chain drug channel is a natural progression for the SoCozy brand. Our products are so successful because we develop the formulas based on feedback from Cozy’s salons. We answer a need in this market for customers seeking multi-tasking yet safe, effective products,” added Scott Gurfein, co-founder SoCozy.
The expansion will lead with a curated collection of existing products, including Cinch 3 in 1 Shampoo + Conditioner + Body Wash, Cinch Super Hydrating Conditioner and Cinch Detangler + Leave-In Conditioner, Boo! Lice Scaring Shampoo and Boo! Lice Scaring Spray, featuring natural ingredients to effectively keep lice at bay, and Behave Styling Cream, formulated to calm frizz, define curls and smooth all styles.
In preparation for upcoming summer months, SoCozy will launch the Splash collection in May, which includes Swim 3 in 1 Shampoo + Conditioner + Wash and Swim Leave-In Treatment + Detangler. The Splash collection features effective formulas with natural ingredients that cleanse and repair to spare swimmers’ hair, tackling the harsh effects of pool chemicals, salt water, and the sun. The line will launch on SoCozy.com on May 15th.
For more information on SoCozy or to make a product request, please contact Melanie Wiesenfeld or Ilyssa Gold at 212.829.1111 | melanie@shop-pr.com | ilyssa@shop-pr.com