New York, NY – Everyday Botanicals is shaking up the beauty industry by delivering the utmost in organic ingredients without the elitist prices. Affording luxury at an everyday price is something everyone wants, especially for the products you need and use on a regular basis. And while the natural beauty product industry is growing, the prices aren’t dropping. Enter Everyday Botanicals - differentiating itself from the competition with the launch of their professional-grade, all-natural luxury line of hair, bath and beauty products.
Working with the finest natural ingredients and latest technology, the exclusive line was created by professional stylists in conjunction with chemists and other professionals in the beauty industry. Their ambitious efforts developed premium formulas that are color-safe, sulfate free, vegan and contain no added parabens, synthetic fragrances, petrochemicals or GMOs, ensuring users can enhance their overall beauty experience safely, effectively and affordably.
Everyday Botanicals does not test their products on animals, ever. Additionally, every formula has been tested in numerous salons by beauty and professional stylists from all over the world—so, when they say that Everyday Botanicals are the safest, purest, most effective bath, hair and beauty products on the market, they mean it.
“Growing up, our mothers who worked in the beauty business always took a more natural approach to beauty and healing; eating mint, exfoliating with clay and adding almond oil to shampoo was all customary,” said Priooz Sarshar, co-founder, Everyday Botanicals, who is also a stylist and 25-year veteran of the beauty industry. “Decades of working in the industry allowed us to test many types of products on the market, and we knew we wanted to create something better. Beauty is about making people feel their best, so we set out to find a way to give everyone the greatest ingredients nature has to offer at an affordable price.”
Born on the belief that the best ingredients exist in nature, each Everyday Botanicals product is individually infused with 100% pure essential oils, creating beautifully natural fragrances that also deliver unique conditioning benefits while promoting relaxation and rejuvenation.
Traditionally, products that use high-grade ingredients such as baobab seed oil, argan nut oil, coconut and olive oil, among others, come with a hefty price tag and, many times, are only available through superior salons and spas. The Everyday Botanicals luxury line of beauty products is not only socially conscious, but is also readily available online, and at an every-day price point.
“More women are starting to care about not only what they put in their bodies, but what they put on their bodies,” stated Sarshar. “Everyday Botanicals uses exceptional ingredients that are kind and nurturing to a woman’s hair and skin.”
The Everyday Botanicals line includes three (3) hair care collections: Coarse & Curly, Dry & Damaged, and Everyday, and two (2) bath & body collections: Grapefruit Mango & Yuzu Mint. Product pricing begins at $14.95 for 16 ounces.
The signature Coarse & Curly collection consists of: Coarse & Curly Natural Shampoo, Coarse & Curly Deep Penetrating Conditioner, Leave-In Conditioner, Hair Mayonnaise, Hair Nourishment Oil, The Perfect Curl, Mega Hair and Scalp Nutrient, Lock Butter and Anti-Itch Spray.
For more information about Everyday Botanicals, visit www.everydaybotanicals.com and follow them on Twitter at @everydaybotanic and Instagram at @everydaybotanicals. Also, like Everyday Botanicals on Facebook at www.facebook.com/everydaybotanicals.com.
About Everyday Botanicals
Everyday Botanicals was born on the belief that the best ingredients exist in nature. Ancient beauty rituals used pure, natural botanicals and essential oils to promote good hygiene and rejuvenation, and our all-natural line of bath, hair & beauty products deliver those same unique benefits. Everyday Botanicals’ premium eco-friendly formulas allow you to enhance your overall beauty experience safely, effectively and affordably. To learn more, visit Everyday Botanicals online at www.everydaybotanicals.com, on Facebook at www.facebook.com/everyday.botanicals, or on Twitter at @EverydayBotanic and Instagram at @EverydayBotanicals.
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