Join Ilse Metcheck, California Fashion Association from 10:00 - 11:00 AM as she covers Tracking Mega Trends 2019: Exploring Distinct Needs & Lifestyles. MEGATRENDS define the ‘new’ shopping experience, but the differences within each demographic CANNOT be ignored! Not all ‘millennials’ are alike, and the next Generation Z customer will be even harder to pigeonhole. Let’s explore the “PSYCHOGRAPHIC’ phenomenon brought about by our digital age. Don’t be fooled by thinking you understand their attitudes and preferences as a ‘group’.
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09:45 AM
12 Aug 2019