Sheryl Connelly
Consumer Trends Expert & Futurist
How to Think Like a Futurist
As the Chief Futurist for the Ford Motor Company, Sheryl Connelly often jokes that she doesn’t use a crystal ball, or know the winning lottery numbers, but she does know how to interpret what’s going to happen next in a fast-moving world, and how to take advantage of it. With an eye to the big picture, she looks at the “STEEP” factors – social, technological, economic, environmental and political trends – to help shape long-term strategy. In a constantly changing marketplace, Sheryl helps organizations learn how to overcome information addiction and recognize trends that will become reality for the next two to twenty years.
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07:50 AM
10 Sep 2019